Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
The #1 question for athletes is how can I market myself and land sponsorships?
From understanding the top trends in sports marketing to developing effective strategies and services, here…
As an athlete, it is essential to develop a clear brand identity. This includes the tangibles—a logo, design, and merchandise—and the intangibles—a vision, purpose, and personality.
Soci…
Being a professional athlete requires drive, dedication, determination, and ultimate sacrifice.
While their commitment to the game comes first, many athletes are curious about branching …
We sit down with money mindset coach Taryn Bushrod and talk through dealing with money and the midset around making financial decisions.
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In today’s competitive sports industry, it can be challenging to stand out and make a name for yourself. Lucrative sponsorship opportunities are scarce, and the only way to grow your bu…
Social media is the world’s best free tool to increase your influence. It provides a platform for athletes and sports teams to interact with their fanbase, advertise their products and …
Why do consumers purchase the same brands over and over and over again? Simple—they’re connected to it on an emotional level. And once this happens, it becomes nearly impossible to chan…
Even more traditionally sport-focused brands, such as Nike, took a leap into luxury with high-end collabs with celebrities and athletes. What’s next for fashion? And how do new brands f…
The focus of any successful company should be their clients, their team, and their industry. When considering some of the world's largest brands, many have utilized sports and entertain…
When successful, these branding campaigns can create immense value for all partners involved. Let’s examine six examples of successful co-branding partnerships and why they work in spor…
Want to grow your Instagram following? Here's the ultimate guide for how to grow your fan base on Instagram! We're going to teach you seven simple steps that will help you find, follow,…
Ever wonder which came first, branding or marketing? This video will help you understand the difference between developing a brand, learning how to market it and how both strategies can…
In today's competitive market, branding your business can be the key to your success! It's time you realize that branding is what separates great businesses from mediocre ones. Learn ho…
We sit down with Former MLS Athlete Adam Jahn and talk through his transition outside of sports. The difficulties and the strengths professional athletes face during the transition into…
Now that we've covered the basics of building a sports brand from scratch, we'll now explore the various ways that you can market it and how you can build your own marketing campaign!
I…
Hey guys! Welcome to Creatitive, where we help athletes, sports marketers, and athletic business owners learn how to build legacies beyond the game! Every Tuesday and Thursday, we talk …
Think you have what it takes to become a sponsored athlete? Here are the secrets that you probably don't know about securing sponsorships for yourself, but need to if you want your drea…
Elevate your brand with the help of the right message! Learn how you can harness the power of language and tone to take your branding strategies to the next level in the second part of …
In the second part mini podcast series on mastering SEO, we'll show you how to efficiently implement your strategy and what tricks can you use to elevate your ranking!
Su…
Are you struggling to grow your business on Instagram? Marketing your business on Instagram is a game of quality followers. The more quality fans and likes you have, the better chance y…