The Edward Show

E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show.

And this is what happened...

#coldoutreach #marketin…

E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL overlook this.

And if I overlook this, others do, …

E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story.

See the post: https://www.instagram.com/p/C3lvH0nrM8C/

#market…

E234: People with newsletters never think about these 5-minute SEO changes.

With a few changes myself, I have my newsletter showing #2 for Growth Hacking Newsletter. I reached #2 in 4 weeks. Heading …

E233: The overlooked mistake that drags down content performance.

Look at your hook. Ask yourself if it's negative. If it's not, turn it negative.

Negative hooks ALWAYS do better.

Get the best digita…

E232: You don't see marketing like this anymore.

Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever.

Here's how we can use them in 2024 to get visibilit…

E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for bran…

E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency with weird things is a low-budget way of attractin…

E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in The Infinite Game.

This is that story.

Get The I…

E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024.

You make a salacious post on 4chan and fake engagement with different IP addresses. Screenshot the post. Post it to the 4chan…

E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/.

This is modeled off a friend who started a dating niche Instagram in January. It st…

E226: Sora.

How Sam Altman is taking the edge off OpenAI's new text-to-video announcement.

The consequences of Sora. And the future of it.

https://openai.com/sora

https://twitter.com/sama/status/1758…

E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR. 

Then found positive unit economics and scal…

E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website.

This is a true story, and it's something you can copy today.

The backlinks this got were insane.

E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks.

I'm seeing that Instagram is way easier to grow on at the beginning than TikTok.

Don't get discou…

E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative."

When people search for alternatives to your competitors, here's how you …

E219: Why you shouldn't use free labor.

And why being a non-native-English speaker can be an advantage.

Insights from the Formula One Challenge.

#marketing #entrepreneurship #contentcreator #contentm…