Founder and go-to-market stories from the lens of a world-class marketer.
E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan.
At the time, I had no startup or tech experience and had never given a tech pitch.
And the person I was …
E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch.
This is the top question I get about the TwitterX Ads Glitch, so I made an episode entirely dedicated to it.
Here'…
E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do several of these each day.
This is the productivity …
E193: Recorded this for the UX designer I met last night.
He wants to be competitive in the workplace.
This episode is my exact advice to him.
If you're an employee and you want to make more money th…
E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists.
+ I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour call with the founder and CEO of a popular conte…
E190: Easy content ideas for a newsletter.
If you've been wanting to start a newsletter but don't know what to write, try this.
And if your current newsletter is too much work, here are examples of n…
E189: Oh man, had fun with this one.
Here's my diabolical marketing plan for our company, Reverb.
If any of your competitors have affiliate programs, try this out.
#startups #gotomarket #growthhackin…
E188: Instagram's post to Reels only feature (toggle off Also share to feed) is maybe the greatest social media glitch/feature of all time.
But now it looks like this may be discontinued.
For now, th…
E187: I'm using a bunch of social media glitches to make huge amounts of new friends while traveling.
This is exactly what I'm doing and the results I'm getting.
Gotta say, it's pretty fun. If you wa…
E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model.
Here's what I'll be doing to make it go viral and my thoughts on its poten…
E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness.
A way to hack it, if you've ever had viral content, is to recycle the content with new introductions or de…
E184: Short and punchy writing for SEO and slide decks.
Why this is the highest-performing style of copy.
How I learned this style of copy.
Stories of when this style has benefited me.
#copywriting #…
E183: My TwitterX Space with Benjamin Boman.
I riff on many of my favorite growth and marketing hacks...
And share how I ended up ranking #1 on TikTok for #buildinpublic.
This was a fun conversation,…
E182: Three growth hacks I'm excited about right now.
2/3 of these growth hacks are timeless.
The first one, you should capitalize on now, if you haven't tried it already.
Here are some quick wins fo…
E181: How I find and get on podcasts looking for guests. This method and these platforms got me on 30 podcasts in 3 months with very little effort and money spent.
Links:
AI Podcast Matcher: https://…
E180: How to do marketing if you're a 2021 Series A funded startup running out of money.
Several famous investors have said the biggest business losers of 2023 are VCs who deployed too much capital i…
E179: People overestimate what they can do in a short amount of time and underestimate what they can do in a long amount of time.
#contentcreation #contentmarketing #consistency #buildinpublic
E178: I am brutally stealing other people's content, and this is what I'm seeing.
Here are the results I'm getting from pillaging the creativity of others.
And here's how I'm using this for my top-of…