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The Edward Show - Podcast

The Edward Show

Founder and go-to-market stories from the lens of a world-class marketer.

Marketing Entrepreneurship Business
Update frequency
every day
Average duration
14 minutes
Episodes
796
Years Active
2023 - 2025
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219,000 Followers on Instagram by Doing No Work

219,000 Followers on Instagram by Doing No Work

E257: Easiest. Instagram. Ever.

219,000 followers. Posts the same video every day. 104 days in a row so far.

The video is a clip from BoJack Horseman.

Tons of opportunity for monetization.

Everything…

00:05:40  |   Mon 18 Mar 2024
The Parasite SEO I Saw This Morning

The Parasite SEO I Saw This Morning

E256: The parasite SEO I saw IRL this morning.

#seo #searchengineoptimization #parasiteseo #blackhat

00:06:03  |   Sun 17 Mar 2024
4 Lies That Get People From 0 to 1

4 Lies That Get People From 0 to 1

E255: 4 lies that bring founders traction.

  1. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk
  2. Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch…
00:10:26  |   Sat 16 Mar 2024
They Turned Having No Money Into a Crazy Launch

They Turned Having No Money Into a Crazy Launch

E254: Pimentae Tequila's insane guerilla marketing story...   They built a tequila startup as their side hustle and ran out of money right before launch.   They had put all their savi…
00:13:24  |   Fri 15 Mar 2024
My TwitterX Ad Copy Revealed

My TwitterX Ad Copy Revealed

E253: My TwitterX Ad Glitch copy revealed.   I ran hundreds of campaigns when the TwitterX Ads Glitch was active.   This was my highest converting copy.   #twitterxadsglitch #…
00:07:10  |   Thu 14 Mar 2024
Lazy Marketing vs High Effort Marketing

Lazy Marketing vs High Effort Marketing

E252: It blows my mind how some of the most effective marketing is also some of the laziest.

Deliberately putting in LESS effort gets MORE results.

#marketing #seo #contentmarketing #growthhacking 

T…

00:08:04  |   Wed 13 Mar 2024
Parasite SEO on Microsoft, Google, and University Forums

Parasite SEO on Microsoft, Google, and University Forums

E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on.

SEOs insert their content into these …

00:05:09  |   Tue 12 Mar 2024
New Dating App Requires a 675 Credit Score

New Dating App Requires a 675 Credit Score

E250: This dating app requires a credit score of 675+ for its users.

Sounds like a low user base?

It's secretly an incredible free publicity stunt and backlink magnet. Brilliant.

My SEO articles: htt…

00:10:06  |   Mon 11 Mar 2024
How to Launch a New SaaS

How to Launch a New SaaS

E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users.

#startups #indiehackers #gotomarket …

00:13:27  |   Sun 10 Mar 2024
Google Targets AI Text

Google Targets AI Text

E248: If you've considered using AI-generated text for SEO, this episode is for you.

The last 48 hours have been an absolute bloodbath for SEOs doing this.

Even in my decade+ in the field, this is sh…

00:12:51  |   Sat 09 Mar 2024
It Took Him Years to Be Successful

It Took Him Years to Be Successful

E247: It took Caleb Simpson years to be successful.

Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persistent. Be consistent. It took Caleb years to find …

00:18:36  |   Fri 08 Mar 2024
Over-Optimization in SEO: Don’t Make This Mistake!

Over-Optimization in SEO: Don’t Make This Mistake!

E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week.

Everybody talks about how to optimize for a keyword. Few people talk about how to uno…

00:10:17  |   Thu 07 Mar 2024
Infinite Thought Leadership

Infinite Thought Leadership

E245: Effortless thought leadership.

Infinite stream of validated content in your niche.

This idea is diabolical… if it works.

#thoughtleadership #contentmarketing #SocialMediaTips #personalbranding

00:07:27  |   Wed 06 Mar 2024
Elon Musk's Response to the Meta Outage... Wow

Elon Musk's Response to the Meta Outage... Wow

E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views.

Also, a story of how one video didn't go viral, and with a little tweak…

00:05:25  |   Tue 05 Mar 2024
What It Means to Play to Win

What It Means to Play to Win

E243: Most people think playing to win is about how hard you’re willing to work. It’s not. Playing to win is about the risks you’re willing to take.   The story of how Bobbi Althoff got Drake…
00:09:40  |   Mon 04 Mar 2024
Ef You Money vs Ef You Marketing Skills

Ef You Money vs Ef You Marketing Skills

E242: New concept I'm playing around with: "Fuck You Marketing Skills."

"Fuck You Money" vs "Fuck You Marketing Skills"

#marketing #inbound #organic #evergreen

The Edward Show https://edwardsturm.com…

00:04:15  |   Sun 03 Mar 2024
Ef My NYC Social Circle - Burning the Boats on Instagram

Ef My NYC Social Circle - Burning the Boats on Instagram

E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up.

This is a personal example of how when you push through, you ge…

00:08:12  |   Sat 02 Mar 2024
The Genius Viral Marketing Story Behind Tony Delivers

The Genius Viral Marketing Story Behind Tony Delivers

E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing.

Now it continues to go viral getting backlinks from the biggest publications in the world…

00:12:03  |   Fri 01 Mar 2024
Using Your Press Budget for SEO

Using Your Press Budget for SEO

E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true?

Here's how to use your press budget for SEO and get results dramatically faster than wh…

00:07:23  |   Thu 29 Feb 2024
The Difference Between TikTok and Instagram Reels for Business

The Difference Between TikTok and Instagram Reels for Business

E238: TikTok vs. Instagram Reels for businesses and brands - all the differences.

In this episode, I answer: - Which is easier to grow on - Instagram vs. TikTok. - Which is more anonymous. - TikTok v…

00:13:34  |   Wed 28 Feb 2024
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