Founder and go-to-market stories from the lens of a world-class marketer.
E257: Easiest. Instagram. Ever.
219,000 followers. Posts the same video every day. 104 days in a row so far.
The video is a clip from BoJack Horseman.
Tons of opportunity for monetization.
Everything…
E256: The parasite SEO I saw IRL this morning.
#seo #searchengineoptimization #parasiteseo #blackhat
E255: 4 lies that bring founders traction.
E252: It blows my mind how some of the most effective marketing is also some of the laziest.
Deliberately putting in LESS effort gets MORE results.
#marketing #seo #contentmarketing #growthhacking
T…
E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on.
SEOs insert their content into these …
E250: This dating app requires a credit score of 675+ for its users.
Sounds like a low user base?
It's secretly an incredible free publicity stunt and backlink magnet. Brilliant.
My SEO articles: htt…
E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users.
#startups #indiehackers #gotomarket …
E248: If you've considered using AI-generated text for SEO, this episode is for you.
The last 48 hours have been an absolute bloodbath for SEOs doing this.
Even in my decade+ in the field, this is sh…
E247: It took Caleb Simpson years to be successful.
Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persistent. Be consistent. It took Caleb years to find …
E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week.
Everybody talks about how to optimize for a keyword. Few people talk about how to uno…
E245: Effortless thought leadership.
Infinite stream of validated content in your niche.
This idea is diabolical… if it works.
#thoughtleadership #contentmarketing #SocialMediaTips #personalbranding
…
E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views.
Also, a story of how one video didn't go viral, and with a little tweak…
E242: New concept I'm playing around with: "Fuck You Marketing Skills."
"Fuck You Money" vs "Fuck You Marketing Skills"
#marketing #inbound #organic #evergreen
The Edward Show https://edwardsturm.com…
E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up.
This is a personal example of how when you push through, you ge…
E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing.
Now it continues to go viral getting backlinks from the biggest publications in the world…
E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true?
Here's how to use your press budget for SEO and get results dramatically faster than wh…
E238: TikTok vs. Instagram Reels for businesses and brands - all the differences.
In this episode, I answer: - Which is easier to grow on - Instagram vs. TikTok. - Which is more anonymous. - TikTok v…