Founder and go-to-market stories from the lens of a world-class marketer.
E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect.
This directly answers the question of whether or not it is worth invest…
E396: Not all heroes wear capes.
This is how to do marketing on 4chan.
I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral arou…
E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business.
Searchers no longer need to go into the results to get their answers.
So digital market…
E394: Sharing popular SEO myths that many people believe not to be true!
If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you.
If you’re ac…
E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support.
Things covered: - Benefits of launching a technology product on Product Hunt. - The…
E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name.
Avi paid $1,887,843.00 to buy Friend.com.
And he spent $200,000 on a video from Sandwich Video.
Th…
E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and M…
E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make.
Video is maybe the craziest…
E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more.
How putting a product launch in the name of social profil…
E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google.
This is only severa…
E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month.
It’s a niche site rank…
E386: Something crazy is happening with LinkedIn.
This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes.
T…
E385: The reality of working at the big Madison Avenue marketing agencies.
I worked at one of them, doing SEO for some of the biggest companies in the world.
This is what I learned.
If you have any d…
E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app.
The thread is an absolute beast, and the rapid-fir…
E383: This link shares all the tools mentioned in this episode:
https://edwardsturm.com/software/
By using the links on that page you are supporting the podcast. Thank you.
I share every tool in my m…
E382: Do this to save any meeting that’s not going as well as expected.
A great way to turn a mediocre meeting positive is to end on a high note.
This simple trick is very likely to leave the other p…
E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding.
Then we look at Programmatic SEO from Payscale.
We end by deep-diving into Prog…
E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms.
Instagram is no different.
Attributes that are important to Instagram are shared by Google, X, YouTube, …
E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world.
The Jefferson …
E378: How to show up in Google’s new AI Overviews.
In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy…