Founder and go-to-market stories from the lens of a world-class marketer.
E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.
This episode gives examples of rich answer…
E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists.
He shares footage from the event and what he learned.
The #1 thing: we live in …
E375: Top posts this month from the Instagram Marketing subreddit.
I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky…
E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast.
In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer t…
E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast.
Writes detailed Reddit posts about trending and consistently hot topics.
Manipulates Reddit a bit with upvotes.
Chang…
E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts.
Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the long…
E371: Parasite SEO using LinkedIn Pulse.
First, I share examples.
Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up y…
E370: How to paint yourself as the underdog, even when you’re the incumbent.
It’s a quick hack to make yourself instantly likable.
Find the incumbent in your niche - the mainstream - criticize them r…
E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun.
Read the thread from Rob Abelow: https:/…
E368: LinkedIn video is getting prioritized in the main feed.
Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing sof…
E367: Keywords within striking distance. Here’s how to increase your rankings for them.
Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).
…
E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses.
Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools…
E365: I’ve made this podcast every single day, without missing a day, for the past full year.
I learned a ton.
Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do.
If you’re…
E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO.
But are they worth it?
In this episode, I explain what Satellite Networks in SEO are, what they require, whe…
E363: The rumors of LinkedIn prioritizing video seem to be true.
In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting.
He…
E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentim…
E361: People are gaming local SEO with this Google Business Profile hack.
BUT… it’s super dangerous.
While it can get big results for a services-based business, it can also get an account banned.
AND…
E360: Keyframes from Luma AI Dream Machine just rolled out.
This allows people to transform images into one another.
What are people using this for right now?
Memes, of course.
People are using this …
E359: These two #buildinpublic post types always get engagement on TwitterX.
If you want to do the Build in Public movement on TwitterX, this episode will save you time.
If you're launching a mobile …
E358: Deep dive into LinkedIn growth.
First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarke…