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The Edward Show - Podcast

The Edward Show

Founder and go-to-market stories from the lens of a world-class marketer.

Marketing Entrepreneurship Business
Update frequency
every day
Average duration
14 minutes
Episodes
796
Years Active
2023 - 2025
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Google’s Rich Answers Gives More Traffic Than You Think

Google’s Rich Answers Gives More Traffic Than You Think

E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.

This episode gives examples of rich answer…

00:16:25  |   Tue 16 Jul 2024
News Daddy’s Incredible Success and How to Make Your First TikTok

News Daddy’s Incredible Success and How to Make Your First TikTok

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists.

He shares footage from the event and what he learned.

The #1 thing: we live in …

00:16:54  |   Mon 15 Jul 2024
Instagram Stories That Will Blow Your Mind

Instagram Stories That Will Blow Your Mind

E375: Top posts this month from the Instagram Marketing subreddit.

I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky…

00:16:04  |   Sun 14 Jul 2024
How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast.

In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer t…

00:10:38  |   Sat 13 Jul 2024
Reddit Parasite SEO to Get Podcast Listeners

Reddit Parasite SEO to Get Podcast Listeners

E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast.

Writes detailed Reddit posts about trending and consistently hot topics.

Manipulates Reddit a bit with upvotes.

Chang…

00:13:50  |   Fri 12 Jul 2024
Taking the Longcut vs. Spending Time Looking for Shortcuts

Taking the Longcut vs. Spending Time Looking for Shortcuts

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts.

Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the long…

00:14:04  |   Thu 11 Jul 2024
Parasite SEO With LinkedIn Pulse: How It Works, Why It Works, and Examples

Parasite SEO With LinkedIn Pulse: How It Works, Why It Works, and Examples

E371: Parasite SEO using LinkedIn Pulse.

First, I share examples.

Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up y…

00:18:43  |   Wed 10 Jul 2024
Do This to Be Seen as a Beloved Underdog

Do This to Be Seen as a Beloved Underdog

E370: How to paint yourself as the underdog, even when you’re the incumbent.

It’s a quick hack to make yourself instantly likable.

Find the incumbent in your niche - the mainstream - criticize them r…

00:10:39  |   Tue 09 Jul 2024
Tricks to Create a Loyal AF Community With DJ Fred Again

Tricks to Create a Loyal AF Community With DJ Fred Again

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun.

Read the thread from Rob Abelow: https:/…

00:06:54  |   Mon 08 Jul 2024
LinkedIn Video Is Getting Turbocharged in the Feed

LinkedIn Video Is Getting Turbocharged in the Feed

E368: LinkedIn video is getting prioritized in the main feed.

Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing sof…

00:14:41  |   Sun 07 Jul 2024
An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic

An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic

E367: Keywords within striking distance. Here’s how to increase your rankings for them.

Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).

00:02:16  |   Sat 06 Jul 2024
Hacking SEO With AI Lib Dubbed Video User Generated Content (UGC)

Hacking SEO With AI Lib Dubbed Video User Generated Content (UGC)

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses.

Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools…

00:09:27  |   Fri 05 Jul 2024
I Made a Podcast Every Day for 1 Year (Here’s What I Learned)

I Made a Podcast Every Day for 1 Year (Here’s What I Learned)

E365: I’ve made this podcast every single day, without missing a day, for the past full year.

I learned a ton.

Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do.

If you’re…

00:14:14  |   Fri 05 Jul 2024
Satellite Networks in SEO: Spiderwebs of Fake Sites to Boost a Money Site

Satellite Networks in SEO: Spiderwebs of Fake Sites to Boost a Money Site

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO.

But are they worth it?

In this episode, I explain what Satellite Networks in SEO are, what they require, whe…

00:15:06  |   Thu 04 Jul 2024
More Traction on LinkedIn in the Last 2 Days Than the Whole Past 1.5 Years

More Traction on LinkedIn in the Last 2 Days Than the Whole Past 1.5 Years

E363: The rumors of LinkedIn prioritizing video seem to be true.

In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting.

He…

00:10:16  |   Wed 03 Jul 2024
7 Life-Changing Marketing and Productivity Chrome Extensions

7 Life-Changing Marketing and Productivity Chrome Extensions

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentim…

00:09:02  |   Tue 02 Jul 2024
This Crazy Google Business Profile Hack Will Get You Banned

This Crazy Google Business Profile Hack Will Get You Banned

E361: People are gaming local SEO with this Google Business Profile hack.

BUT… it’s super dangerous.

While it can get big results for a services-based business, it can also get an account banned.

AND…

00:06:16  |   Mon 01 Jul 2024
AI Memes to Hack Retention on TikTok

AI Memes to Hack Retention on TikTok

E360: Keyframes from Luma AI Dream Machine just rolled out.

This allows people to transform images into one another.

What are people using this for right now?

Memes, of course.

People are using this …

00:08:07  |   Sun 30 Jun 2024
The Two Build in Public Post Types That Always Get Engagement

The Two Build in Public Post Types That Always Get Engagement

E359: These two #buildinpublic post types always get engagement on TwitterX.

If you want to do the Build in Public movement on TwitterX, this episode will save you time.

If you're launching a mobile …

00:24:56  |   Sat 29 Jun 2024
How to Grow To 143,000 Followers on LinkedIn

How to Grow To 143,000 Followers on LinkedIn

E358: Deep dive into LinkedIn growth.

First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarke…

00:13:26  |   Fri 28 Jun 2024
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