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The Company Show - Podcast

The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.

Entrepreneurship Education Marketing Business How To
Update frequency
every 6 days
Average duration
25 minutes
Episodes
109
Years Active
2022 - 2024
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Create with Intent to Repurpose with Jaclyn Schiff

Create with Intent to Repurpose with Jaclyn Schiff

Content repurposing is something that often gets backburned in the face of the zillion and one things you do every day, or it’s something you actively work into your workflows that doesn’t have the m…
Tue 22 Mar 2022
Don't Leave Your Guest Guessing

Don't Leave Your Guest Guessing

Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they…
Tue 15 Mar 2022
Whys and Hows of Internal Podcasts with Shannon Martin

Whys and Hows of Internal Podcasts with Shannon Martin

Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating conne…
Tue 08 Mar 2022
Is My Podcast Topic Too Saturated?

Is My Podcast Topic Too Saturated?

There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated with it. As you’re planning a show for your business, you might ask yourself …
Tue 01 Mar 2022
Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler

Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler

Starting a new project is always a bit intimidating, and transitioning from behind the scenes to behind the mic is no exception. A good tip is to talk to people who are successfully doing what you’re…
Tue 22 Feb 2022
Why Don't Podcast Guests Share Their Episodes?

Why Don't Podcast Guests Share Their Episodes?

Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on your show to help you grow, because they’re going to promote the episode that they joined…
Tue 15 Feb 2022
Tell Me About a Time...

Tell Me About a Time...

There are people you meet in life who make a big difference; they can leave for a while, come back, and it’s like no time has passed at all. For me, one of those people is my dear friend and business…
Tue 08 Feb 2022
Why Even Podcast?

Why Even Podcast?

During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half of the room responded by raising their hand. I then asked, ‘How many of you have…
Tue 01 Feb 2022
Introducing the Business Podcast Blueprint

Introducing the Business Podcast Blueprint

Welcome to the Business Podcast Blueprint! This is a podcast where Megan Dougherty, co-founder of One Stone Creative, is going to be talking all about running a podcast for your business or company. …
Wed 12 Jan 2022
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