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The Company Show - Podcast

The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.

Entrepreneurship Education Marketing Business How To
Update frequency
every 6 days
Average duration
25 minutes
Episodes
109
Years Active
2022 - 2024
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100 Episodes and Changes Ahead for The Company Show

100 Episodes and Changes Ahead for The Company Show

Welcome friends, to episode 100 of The Company Show.


Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.


100 episodes is a pretty major accomplis…

00:04:12  |   Thu 14 Nov 2024
Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

You know what podcasts suck at? Conversions.


You know what's amazing for conversions? Email.


You know how to turn podcast listeners into people that you can email? A newsletter.


A part of podcasting for…

00:26:23  |   Thu 07 Nov 2024
New Podcast Data Just Dropped!

New Podcast Data Just Dropped!

It’s my favorite time of year.


I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I sa…

00:08:11  |   Thu 31 Oct 2024
The Latest Trends in Guesting with Julie Fry

The Latest Trends in Guesting with Julie Fry

Let's talk about guest appearance pitches.


You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show it…

00:30:34  |   Thu 24 Oct 2024
Before You Start a Podcast…

Before You Start a Podcast…

As you know, the Podcasting for Business Conference is fast approaching.


We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many ex…

00:20:38  |   Thu 17 Oct 2024
Does a Company Show Need Podcast Merch? with Marz

Does a Company Show Need Podcast Merch? with Marz

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.


But there is a whole world of podcast merch too — som…

00:29:49  |   Thu 10 Oct 2024
AI for Your Podcast with Susan Frew

AI for Your Podcast with Susan Frew

AI is becoming a reality for many businesses, and podcasting is no different.


There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and …

00:31:31  |   Thu 03 Oct 2024
Podcasting Outside the Box with Andrea Klunder

Podcasting Outside the Box with Andrea Klunder

At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner …

00:29:51  |   Thu 26 Sep 2024
How an OBM Can Help with Your Podcast with Ashley Connell

How an OBM Can Help with Your Podcast with Ashley Connell

There are a lot of different ways that you can get support with your podcast.


You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or prom…

00:28:37  |   Thu 19 Sep 2024
Feed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The Book

Feed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:16:17  |   Tue 10 Sep 2024
Feed Drop: Elevating Your Business Podcast - Podcasting for Business: The Book

Feed Drop: Elevating Your Business Podcast - Podcasting for Business: The Book

Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack t…

00:15:23  |   Sun 08 Sep 2024
Feed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The Book

Feed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:19:40  |   Sat 07 Sep 2024
Feed Drop: Metrics that Matter Part 3 - Podcasting for Business - The Book

Feed Drop: Metrics that Matter Part 3 - Podcasting for Business - The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:19:31  |   Fri 06 Sep 2024
Feed Drop: Metrics that Matter Part 2 - Podcasting for Business: The Book

Feed Drop: Metrics that Matter Part 2 - Podcasting for Business: The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:19:55  |   Thu 05 Sep 2024
Feed Drop: Metrics That Matter Part 1 - Podcasting for Business: The Book

Feed Drop: Metrics That Matter Part 1 - Podcasting for Business: The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:17:16  |   Wed 04 Sep 2024
Feed Drop: From Data to Decisions - Podcasting for Business: The Book

Feed Drop: From Data to Decisions - Podcasting for Business: The Book

Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the…

00:10:22  |   Tue 03 Sep 2024
Feed Drop: Choosing Your Strategic Focus - Podcasting for Business: The Book

Feed Drop: Choosing Your Strategic Focus - Podcasting for Business: The Book

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…

00:13:27  |   Mon 02 Sep 2024
Feed Drop: Discover the Secrets to Podcasting Success - Podcasting for Business - The Book

Feed Drop: Discover the Secrets to Podcasting Success - Podcasting for Business - The Book

Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will …

00:12:32  |   Sun 01 Sep 2024
Creating a Cohesive Video Strategy with Dan Bennett

Creating a Cohesive Video Strategy with Dan Bennett

Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.


I know wha…

00:44:15  |   Thu 29 Aug 2024
The Success is in the Strategy with Deniero Bartolini

The Success is in the Strategy with Deniero Bartolini

There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.


But there are others that require a lot of educatio…

00:29:32  |   Thu 22 Aug 2024
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