The Company Show

This is a very exciting week, friends, and one that I have been a little nervous about for the last six months.

You already know that my book, Podcasting for Business is written and available for pre-…

I’ve been looking forward to this episode all year.

I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!

This book has been percolating in the…

A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons:

1. You get a chance to practice your on-air presence
2. You get exposure to n…

There are those who love social media and there are those who hate it.

There are also those who, despite kind of hating social media, understand that people are using it and as a business they should …

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by…

It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference.

The first PFBCon was in 2022, and came about while I, Tom Fox and …

You should start a podcast!

These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.

You might hear it and think: A podcast…

Have you ever thought about the health of your voice?

The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the…

I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.

If you want to see the difference between the two, go out for brunch…

Let me tell you a little story.

Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.

Podcasts certainly did…

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.

You’ve got options, and options wit…

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your go…

A truly massive content archive will usually cause one of two feelings:

1. Unspeakable delight about the opportunity
2. A sucking dread at the thought of the work involved in repurposing it

The difference bet…

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people…

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean:

Imagine a standard podcast. The podcasty-e…

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.

On the one hand it’s great because you’re getting huge value o…

I have a weakness for walls of text. I really do.

See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful busin…

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have.

But I've also been in the Internet marketing industry long…

Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your compa…

There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popu…