1. EachPod

The Company Show - Podcast

The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.

Entrepreneurship Education Marketing Business How To
Update frequency
every 6 days
Average duration
25 minutes
Episodes
109
Years Active
2022 - 2024
Share to:
Should You Get a Sponsor for Your Company Podcast?

Should You Get a Sponsor for Your Company Podcast?

There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor.  Running ads and having sponsors for your…
Fri 16 Sep 2022
Will AI Replace Writers with Karl Sona

Will AI Replace Writers with Karl Sona

Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always play an important role when it comes to crafting engaging content, but new…
Fri 09 Sep 2022
Getting Good Sound for Your Podcast

Getting Good Sound for Your Podcast

Having good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re going to sound professional. Getting good quality sound isn’t the easiest task in t…
Fri 02 Sep 2022
How to Pitch Yourself as a Guest

How to Pitch Yourself as a Guest

Growing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitc…
Fri 26 Aug 2022
Bringing Order to Chaos in Your Podcast Processes

Bringing Order to Chaos in Your Podcast Processes

Today Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting the most work done with the least effort, and setting yourself up for smooth…
Fri 19 Aug 2022
Solving Problems for Podcasters

Solving Problems for Podcasters

For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In Alex’s case that meant building a software empire from the ground…
Fri 12 Aug 2022
An Exhaustive List of Different Podcast Episode Formats - and When To Use Them.

An Exhaustive List of Different Podcast Episode Formats - and When To Use Them.

Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into the theory of podcasting as a company and address various decisions a company podca…
Fri 05 Aug 2022
Might as Well Get the Good One...

Might as Well Get the Good One...

We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and tech we've used to create the show, what we've leanred, what we've bought, a…
Fri 24 Jun 2022
Branding that Feels Great with Sabrina Chevannes

Branding that Feels Great with Sabrina Chevannes

What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible, without feeling phony, is the way to grow your business. Today’s guest has extensive …
Fri 17 Jun 2022
Metrics that Matter for Company Podcasts

Metrics that Matter for Company Podcasts

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance …
Fri 10 Jun 2022
How to Become the Recognized Authority with Alastair McDermott

How to Become the Recognized Authority with Alastair McDermott

To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has extensive experience in marketing and is here to explain how he helps clients u…
Fri 03 Jun 2022
Introducing the Podcast Social Club

Introducing the Podcast Social Club

Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell p…
Fri 27 May 2022
Giving Your Sales Team Superpowers with Rob Stevenson

Giving Your Sales Team Superpowers with Rob Stevenson

Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marke…
Fri 20 May 2022
How to Choose Your Podcast Content (And Format, and Assets and Marketing)

How to Choose Your Podcast Content (And Format, and Assets and Marketing)

In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor…
Fri 13 May 2022
Maximizing your Creative Energy to Serve Your Audience

Maximizing your Creative Energy to Serve Your Audience

In a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking …
Tue 03 May 2022
Your Podcast Lexicon: First Edition

Your Podcast Lexicon: First Edition

Podcast Lexicon  Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when facilitating conversations in your career. On the other hand, not …
Tue 26 Apr 2022
Podcast Promotion That Feels Good

Podcast Promotion That Feels Good

Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you should be letting people know about it. In this week’s show, I’m talking with Alexandra…
Tue 19 Apr 2022
8 Questions to Ask a Podcast Producer (Before You Hire Them)

8 Questions to Ask a Podcast Producer (Before You Hire Them)

A podcast producer or editor is a really nice thing to have. Editing a podcast episode, writing the assets for it, getting is scheduled, making sure it's promoted, managing guests, developing the sho…
Tue 12 Apr 2022
Podcasting for Authority, Presence and Legacy

Podcasting for Authority, Presence and Legacy

Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or you find yourself advising others to go for it. But there is also something to be said for “ea…
Tue 05 Apr 2022
The Anatomy of a Podcast Episode

The Anatomy of a Podcast Episode

A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast episode has anatomy, and understanding the different options for parts can help you to…
Tue 29 Mar 2022
Disclaimer: The podcast and artwork embedded on this page are the property of Megan Dougherty. This content is not affiliated with or endorsed by eachpod.com.