The Company Show

Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best pr…

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create.

This is one of the biggest early stumb…

On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building gu…

Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens. In this episode, director, actor, and educator, Meridith Gr…

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the w…

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in sound-unfriendly environments.

If you are currently looking at …

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someon…

One of the things I believe the most strongly about podcasting is that doing it to support and grow an existing business is different than hosting a podcast for the love of the game—or as a business …

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those sugges…

If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss!

On this episode of The Company Show, we’re joined by Kris Ward—a master in g…

There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all…

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons?

Y…

A really solid Search Engine Optimization strategy for podcast show notes can easily be pushed to the back burner within a marketing strategy. Sometimes they’re an afterthought, sometimes they’re on …

In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show.

• Thought Leadership
• Audienc…

Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient…

Why You Should Consider Starting a Podcast Network

There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, bei…

There are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is get…

Welcome to a new phase in the life of this podcast. Up until now, we’ve been the "Business Podcast Blueprint Show." And the business podcast blueprints are an important part of how we think about and…