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The Company Show - Podcast

The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.

Entrepreneurship Education Marketing Business How To
Update frequency
every 6 days
Average duration
25 minutes
Episodes
109
Years Active
2022 - 2024
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What Makes an Audio Brand? with Jodi Krangle

What Makes an Audio Brand? with Jodi Krangle

Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast Blueprint Show, I sit down with voice actress and audio branding expert, Jodi Krangle, to…
Thu 23 Mar 2023
Structuring an Episode For Effective Ads with Heather Osgood

Structuring an Episode For Effective Ads with Heather Osgood

Are you considering advertising on your podcast? If so, you're not alone. Many podcasters are interested in monetizing their content through ads, but how do you do it effectively? On this episode of …
Thu 16 Mar 2023
The Video Advantage for SEO with Atiba De Souza

The Video Advantage for SEO with Atiba De Souza

Have you ever thought about how to take your podcasting strategy to the next level? With video becoming increasingly important in podcasting, it's essential to understand how to make your content sta…
Thu 09 Mar 2023
Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed

Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed

Are you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of the Business Podcast Blueprint Show, I talk to Junaid Ahmed, an expert in home audio …
Thu 02 Mar 2023
A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone

A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone

Are you a podcaster looking to take your interview game to the next level? Look no further! In today's episode, we're diving deep into the world of guest management with podcasting expert, Jason Cerc…
Thu 23 Feb 2023
Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

Chris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging to settle once and for all - should your podcasts be on video? They're diggi…
Thu 16 Feb 2023
Becoming the Voice of Your Industry with Paula Thomas

Becoming the Voice of Your Industry with Paula Thomas

Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's T…
Thu 09 Feb 2023
Digging into Episode Structure

Digging into Episode Structure

We’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner, Audra Casino, and we’re going to dive into the crucial aspect of podcasting that oft…
Thu 02 Feb 2023
Season Finale

Season Finale

I quite frequently swear that when this project is finished, I'm going to take a nice break and spend some time resting and reflecting. I'm generally a dirty liar, but not this year. This December, I…
Fri 09 Dec 2022
Creating Lasting Links with Desmond Dixon

Creating Lasting Links with Desmond Dixon

This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism Podcast. Desmond is a world-traveling, sales team-building entrepreneur who…
Fri 02 Dec 2022
Deep Dive into the State of Business Podcasting Report 2022

Deep Dive into the State of Business Podcasting Report 2022

Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows and what we can learn from them. We discussed this year's results during last week's Pod…
Fri 25 Nov 2022
Podcasting with Purpose with Fatima Zaidi

Podcasting with Purpose with Fatima Zaidi

This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima supports brands in launching their podcast and helps global …
Fri 18 Nov 2022
How to Be a Better Storyteller with Gini Dietrich

How to Be a Better Storyteller with Gini Dietrich

Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client …
Fri 11 Nov 2022
The Miracles of PR with Dina Behrman

The Miracles of PR with Dina Behrman

This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more cli…
Fri 04 Nov 2022
The Value of Podcasting for Business with Tom Fox

The Value of Podcasting for Business with Tom Fox

One of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest, Tom Fox, is m…
Fri 28 Oct 2022
Behind the Scenes with Maribel Quezada-Smith

Behind the Scenes with Maribel Quezada-Smith

We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a dem…
Fri 21 Oct 2022
The Podcasting for Business Conference

The Podcasting for Business Conference

I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of…
Sat 15 Oct 2022
The Philosophy of Podcast Promotions with Deirdre Tshien

The Philosophy of Podcast Promotions with Deirdre Tshien

This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of Capsho, a revolutionary AI-powered podcast copywriting tool. She is an influential, recognized…
Fri 07 Oct 2022
Finding and Inviting Guests to Your Podcast

Finding and Inviting Guests to Your Podcast

Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podc…
Fri 30 Sep 2022
The Power of Strategy with Stephanie Feger

The Power of Strategy with Stephanie Feger

This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and e…
Fri 23 Sep 2022
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