The 8-Figure Product CEO
Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand.
The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors.
You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.
- Update frequency
- every 6 days
- Average duration
- 35 minutes
- Episodes
- 133
- Years Active
- 2019 - 2025
Turn customers into influencer marketers with Neel Grover, Founder of Indi.com and past CEO of Buy.com - EP12
What you’ll learn:
A seasoned eCommerce leader and startup founder tells owners of consumer brands how they can take more ownership of their brand image and connect to their audiences on a deeper lev…
Home Depot Sponsored Product Ad Campaigns - Making the Most of your Marketing Spend - What to Expect from the new PromoteIQ Platform - EP11
What you’ll learn:
In today’s episode we dive deep into the new Home Depot Advertising Platform, PromoteIQ. Luke talks about the new PromoteIQ features, what makes it different from other ad platform…
EP10: Amazon: Selling Strategies to Achieve Massive Growth, A Deep Dive on Reviews, and Advice on How to Combat Margin Erosion | Brian Beck, Managing Partner of Enceiba
What you’ll learn:
Traditional selling and distribution will never be the same, thanks to Amazon. Our guest, Brian Beck, explains how brands have a huge opportunity to capitalize off this massive mar…
EP9: Growing sales from Independent stores, to Home Depot, Amazon, and other big box retailers, stories from sourcing products in Europe, and surviving Tariffs with global brand expansion | Atul Vir, CEO of Equator Advanced Appliances
EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey’s Inc.
We had a fascinating conversation with Mark Dufilho on how a business owners of consumer product brands can raise their evaluations pre-sale. He leads us through a crash course o…
EP7: How to grow your online sales + Tariff pricing strategies | Jamie Libregts, Direct of Sales and Marketing at Reliable Company
We asked Jamie Libregts to share the tactics that drove online sales to be 60% of revenue, how and why he differentiates SKUs across all retail channels, and what social media adve…
EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole
This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren’t the only ones feeling the pain. This was then raised from 25% to 30% in recent we…
EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)
In today’s episode, Host Luke Peters shares his personal experience using the Wayfair Sponsored Product (WSP) program and gives listeners tactical ways to increase important sales …
EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time
What you’ll learn:
We sat down with Paul Cosaro of Picnic Time to discuss how he got into eCommerce, what his best product launching practices are (as well as pitfalls to avoid), and his advice for…
EP3: How to Sell on Lowe’s Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP
Our guest Brandon Schmidt, eCommerce Account Manager for Visual Comfort Products, helps us understand Lowe’s online digital platform, shares online selling strategies, and gives us…
EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.
Today’s guest is Jim Hyman. He shares is wealth of knowledge from being a 3rd generation CEO and Chairman and gives us a special insight into the smart home product marketspace, a …
EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®
Our first guest is Andrew Stephenson. He shares his story on how he used YouTube Influencers and Social Media to market a small business with limited resources. We also talk about …
Introduction to the Page 1 Podcast with Luke Peters
Welcome to the Page 1 Podcast!
Every week will be bringing you two podcasts about the consumer product world. We will be covering topics like channel conflict, tariffs, product launches, and how to i…