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The 8-Figure Product CEO - Podcast

The 8-Figure Product CEO

Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand.

The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors.

You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.

Entrepreneurship Business Sales Management Marketing
Update frequency
every 6 days
Average duration
35 minutes
Episodes
133
Years Active
2019 - 2025
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How a passion for cooking became the Abbio Cookware D2C Brand - Jonathan Wahl EP72

How a passion for cooking became the Abbio Cookware D2C Brand - Jonathan Wahl EP72

Affordable professional-grade cookware – with Jonathan Wahl

Episode Summary Do you have a passion for home cooking but can’t afford high-quality equipment? With Abbio, you can take your home cooking …

00:33:08  |   Fri 04 Dec 2020
From Single Mom to Building Massive Growth with Packit Freezable Lunch Bags – Melissa Kieling EP71

From Single Mom to Building Massive Growth with Packit Freezable Lunch Bags – Melissa Kieling EP71

How to Build a Strong Brand Awareness and Effective Company Culture- With PackIt CEO Melissa Kieling

What is more important for a new brand; massive revenue or brand recognition? Brand recognition go…

00:34:43  |   Fri 27 Nov 2020
The Art of Social Media Influencer Marketing- Justin Blaney Ep70

The Art of Social Media Influencer Marketing- Justin Blaney Ep70

Perfecting the Art of Influencer Marketing- Justin Blaney

Thinking of using social media to market your brand, how about influencer marketing? Influencer marketing is a fairly new industry yet ever-c…

00:42:27  |   Fri 20 Nov 2020
Buy, Don’t Build A Company- With Serial Entrepreneur - Roland Frasier Ep69

Buy, Don’t Build A Company- With Serial Entrepreneur - Roland Frasier Ep69

Buy, Don’t Build A Company- With Serial Entrepreneur Roland Frasier

Are you thinking of selling your business or maybe buying a business to expand your investment portfolio? You can do so on the side…

00:42:30  |   Fri 13 Nov 2020
Building  Your Own Global Company After 22 Years As An Executive – Bill Endres Ep68

Building Your Own Global Company After 22 Years As An Executive – Bill Endres Ep68

How Select Brands Licenses Products with Prestigious Brands Plus the eCommerce Space After COVID-19

Do you want your product to be recognized and be competitive in the market after licensing? Then th…

00:36:34  |   Fri 06 Nov 2020
Stock Market Analysis – Before And After The 2020 Election - Bryan Piskorowski Ep67

Stock Market Analysis – Before And After The 2020 Election - Bryan Piskorowski Ep67

The Investment Market Status in 2020- with Bryan Piskorowski

It is evident that 2020 has been a hard year for not only the US economy but also the global economy and many sectors have shifted in one …

00:51:16  |   Fri 30 Oct 2020
How to Build A D2C Website business that works - Kevin Urrutia Ep66

How to Build A D2C Website business that works - Kevin Urrutia Ep66

How to Make Sales on Your Website and Social Media

Your business is currently doing well in sales on Amazon and other places like that, but your website isn’t making any sales, and you’re looking for…

00:31:39  |   Fri 23 Oct 2020
From Startup to Global Leader - The Legacy Companies – Neal Asbury EP65

From Startup to Global Leader - The Legacy Companies – Neal Asbury EP65

Entrepreneurship 101: Practical Business Strategies by An Expert

Did you know that you can achieve your 10 years of business goals in 6 months through merger and acquisition activities? Interesting, …

01:08:56  |   Fri 16 Oct 2020
Bootstrapping Business | Listening to Customers | Email List Building - Rytis Lauris EP64

Bootstrapping Business | Listening to Customers | Email List Building - Rytis Lauris EP64

How to Monetize on Consumer Pain Points to Fund Your Business

Does the idea of relying on your customers to fund your business seem appealing than relying on investors? This method has existed for a …

00:37:04  |   Fri 09 Oct 2020
The American Made Commando Lock Story -  Matt Damman  - EP63

The American Made Commando Lock Story - Matt Damman - EP63

Transforming a Distressing Brand to A Successful One

How do you take a distressed company and turn it into a profitable successful business? What best strategies should you use when doing a complete …

00:38:02  |   Fri 02 Oct 2020
How This Venture Capitalist Investor Grows Companies from 1 to 100 million - Mark Thomann Ep 62

How This Venture Capitalist Investor Grows Companies from 1 to 100 million - Mark Thomann Ep 62

Understanding the Role of a Venturepreneur

Have you ever wondered what a venturepreneur does? The combination of venture capitalist and an entrepreneur- helping mostly small emerging companies scale.…

00:46:36  |   Fri 25 Sep 2020
Brand Storytelling | Connecting With Customers  - Ed Lynes EP 61

Brand Storytelling | Connecting With Customers - Ed Lynes EP 61

The Art of Purposeful Brand Storytelling.

How do you communicate with your customers with the right messaging? How do you develop that trust relationship that keeps bringing them back? One thing all …

00:36:53  |   Fri 18 Sep 2020
Using IP to Unlock A Huge Market - Smart Home Water Leak Detection– Larry Beger EP 60

Using IP to Unlock A Huge Market - Smart Home Water Leak Detection– Larry Beger EP 60

Larry Beger: Making Homes Smart with Smart Technology

What does it take to grow a multimillion-dollar company in a billion-dollar industry? Imagine creating an ever-improving technological system tha…

00:37:07  |   Fri 11 Sep 2020
Crowdfunding for startups using kickstarter for product launches- Adam Craft EP 59

Crowdfunding for startups using kickstarter for product launches- Adam Craft EP 59

Adam Craft: Understanding Crowdfunding Product Launching

What is the best way to launch your product- on Amazon or Kickstarter? Over the last recent years, these two platforms have become vital in la…

00:33:11  |   Fri 04 Sep 2020
Customer-focused product development process with a distributed team - Shauna Lagatol Ep 58

Customer-focused product development process with a distributed team - Shauna Lagatol Ep 58

Have you tried a more in-person consumer product testing over desk research? How is your product development process, do you keep the consumer in mind through the whole process?

In this episode of th…

00:44:01  |   Fri 28 Aug 2020
Product Launches Plans & the Ultimate Retail Buyer Strategy– Julie Walker EP 57

Product Launches Plans & the Ultimate Retail Buyer Strategy– Julie Walker EP 57

Julie Walker: Strategies to Turn Your Retail Business Scorecard Green

Is your buyer’s scorecard green? It is important to add value to your buyer beyond the product you’re selling which will lead you…

00:29:21  |   Fri 21 Aug 2020
First Generation Immigrant Builds A Massive Home Decor Brand -Jenny Zhu Ep 56

First Generation Immigrant Builds A Massive Home Decor Brand -Jenny Zhu Ep 56

How First-Generation Immigrant Jenny Zhu Created the Massive Triangle Homes Fashions from Scratch.

In a business that deals with warehouses from India and China to manufacture their textile products,…

00:40:30  |   Fri 14 Aug 2020
How CPG Brands can Grow & Find Investors Now- Jeff Grogg- Ep 55

How CPG Brands can Grow & Find Investors Now- Jeff Grogg- Ep 55

How to Strategically Plan for The Rest Of 2020 in Every Aspect With COVID-19 In Mind.

Hiring is sometimes where many leaders fail when they choose to delegate that process to recruiters when they sho…

00:27:39  |   Fri 07 Aug 2020
How Bartesian Retained IP, Built a Lean Team and Outsourced Sales & Distribution  - Ryan Close- EP 54

How Bartesian Retained IP, Built a Lean Team and Outsourced Sales & Distribution - Ryan Close- EP 54

How to Leverage Opportunities and Build an Authentic Brand

Authenticity is something every new business should be striving for when branding. In the era of social media, your followers should transla…

00:38:33  |   Fri 31 Jul 2020
Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID – Steve Greenspon  - EP 53

Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID – Steve Greenspon - EP 53

Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID 

Innovation and differentiating are ways that ensure success in any industry and especially in an industry like homeware. The…

00:45:35  |   Fri 24 Jul 2020
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