The 8-Figure Product CEO
Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand.
The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors.
You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.
- Update frequency
- every 6 days
- Average duration
- 35 minutes
- Episodes
- 133
- Years Active
- 2019 - 2025
Niche Made To Order Products & Leveraging Oprah’s Favorite Things List - Kim Strassner - EP 52
The Strategies of Starting and Managing Profitable Businesses During the Coronavirus Pandemic.
What does it take to run a seasonal business that is prone to any disasters like the COVID-19? What if t…
How to Bootstrap and Build a Lasting Company - Steven Hong - EP51
How to Bootstrap and Build A Lasting Company
The e-commerce world is a very competitive one, which means you need a strong brand strategy to establish a long-lasting business.
In this episode of the …
Chicken Health & Egg Farm Secrets – John Brunnquell – EP50
What Does It Take to Be A Giant Egg Retailer?
Do you know how egg farming works? The process that comes before you get it from your nearest retailer?
In this episode of the Page One Podcast, Luke Pet…
Female CEO of 3 Niche D2C Brands - PE investor backed - Alix James - EP49
Are you familiar with the process of companies joining private equity or being acquired instead?
In this episode of the Page One Podcast, Luke Peters speaks with Alix James, the accomplished CEO of N…
The Amazon alternative that protects your brand - Jules Pieri – EP48
What you’ll learn:
In this episode of the Page One Podcast, your host Luke Peters talks with Jules Pieri, the co-founder and CEO of The Grommet, a managed marketplace. Jules begins by describing how …
Disruptive Brand Marketing From A Consumer Lens – Hannah Robbins – EP47
How seriously are you taking your branding strategy? Are you consistent and authentic with it?
In this episode of the Page One Podcast, Luke Peters speaks with Hannah Robbins, a branding expert who h…
PPP Loan Forgiveness & making the most of the Cares act for businesses – Frank Kaufman – Moss Adams - EP 46
Have you applied for the PPP fund? Did you know there’s still time for you to apply? But wait, before you apply, there are some things that you need to keep in mind.
In this episode of the Page One p…
Corporate Gifting and Employee Appreciation During COVID-19 – Tom Romine - EP45
What you’ll learn:
Have you tried onsite gifting for your company events?
In this episode of the Page One Podcast, Luke Peters speaks with Tom Romine, the founder and visionary leader of Cultivate. T…
How to negotiate with your Target and Walmart Buyer and leverage your power – Daniel Duty – EP44
What you’ll learn:
As businessowners and entrepreneurs, we’ve all negotiated with someone—whether that be buyers, clients, or manufacturers. Just two months into COVID-19, and you may also be conside…
How a Husband and Wife Team Sold Their House to Build A Startup. Then The COVID19 virus Hit – Karina Rabin – EP43
What you’ll learn:
If you own a small business or startup, you most likely cut your marketing budget to extend you cash flow through this COVID-19 pandemic. You are most likely also figuring out how …
China Supply Chain & OEM Manufacturing – protect your brand and stay competitive globally - Bruce Kaminstein - EP42
What you’ll learn:
One of the most glaring issues we have faced during this pandemic is a shortage in supplies, such as protective face masks for those on the front lines. Shortages in our supply cha…
How Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha - EP41
What you’ll learn:
Our guest today is a marketing maverick. Aaron Zagha, CMO of Newton Baby, has his finger on the pulse when it comes to the latest trends in marketing—an industry we all know is bei…
Great CEOs are lazy- Remove kinks in your business - Jim Schleckser - EP40
What you’ll learn:
Jim Schleckser, best-selling author and business growth guru, has a candid conversation with us about the challenges mid-sized businesses need to overcome to survive and thrive …
Coronavirus & women-owned businesses plus the best time to Negotiate in China is NOW – Mei Xu – EP39
What you’ll learn:
In today’s episode, we get right into it: how has the pandemic impacted women-owned businesses and how are they responding? What can CPG companies do to stay afloat financially as …
COVID-19 Cash Flow Runway Plan & Forecasting: Strategic Planning Process - Shannon Susko 3HAG Way Author - EP38
What you’ll learn:
On today’s episode, we do a deep dive analysis on how CEOs and business leaders can reimagine their business plan template to adapt to the coronavirus outbreak. You will get everyt…
Importance of digitalization of your sales strategy and personalized marketing during the COVID-19 pandemic - Jean-Philippe Persico - EP37
What you’ll learn:
In a world where social distancing is government mandated, businesses must change the way in which they interact with their customers. On today’s episode, we talk with JP Persic…
COVID-19 & Small Business cashflow, Inventory Planning, Ecommerce Trends, and future supply chains - EP36
What you’ll learn:
On today’s episode, host Luke Peters commandeers the mic to lead us through actionable ways businesses can fix cash flow in these unprecedented times. Peters also gives his market …
How to strengthen customer relationships and maintain a strong brand through a pandemic - Kevin Walker - EP35
What you’ll learn:
What is your brand promise in wake of a pandemic? What is your brand relationship to your customers and the market in the time of a crisis? Brand is more important now than ever, w…
CPG sales opportunities in Latin America and digital marketing strategies for a global marketplace - Catalina Moscoso - EP34
What you’ll learn:
On today’s episode we talk about how CPG brands can find their way in Latin America. We give a breakdown of the best store and global growth opportunities for kitchen electric, bed…
Coronavirus effects on Walmart’s supply chain — Amazon and Walmart account management - Scott Bowman - EP33
What you’ll learn
On today’s episode, we look at the impact of the coronavirus on businesses, especially on big box retailers like Amazon and Walmart.
About our guest
Over 30 years of diverse busin…