1. EachPod

Shiny New Object - a Marketing Podcast - Podcast

Shiny New Object - a Marketing Podcast

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Media Marketing Business Innovation Careers Technology Ai
Update frequency
every 8 days
Average duration
31 minutes
Episodes
322
Years Active
2018 - 2025
Share to:
Episode 150 / Rob Bullough / Electronic Arts / Director, Global Brand Marketing

Episode 150 / Rob Bullough / Electronic Arts / Director, Global Brand Marketing

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more pro…

00:24:39  |   Sun 17 Oct 2021
Episode 149 / Sir Martin Sorrell / S4 Capital / Executive Chairman and Founder

Episode 149 / Sir Martin Sorrell / S4 Capital / Executive Chairman and Founder

In his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on…

00:37:39  |   Mon 11 Oct 2021
Episode 148 / Kieran Foley / Danone / Head of Partnerships and Licensing

Episode 148 / Kieran Foley / Danone / Head of Partnerships and Licensing

Kieran Foley heads up the Partnerships and Licensing department at Danone, headquartered in New York and looking after all major programmes the company runs with NBC Universal, Disney, the NFL, but a…

00:28:21  |   Mon 04 Oct 2021
Episode 147 / Joseph Harper / Kellogg Company / E-commerce Marketing Manager - Western Europe

Episode 147 / Joseph Harper / Kellogg Company / E-commerce Marketing Manager - Western Europe

Having worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more i…

00:20:31  |   Mon 27 Sep 2021
Episode 146 / Rory McEntee / Gymbox / Brand & Marketing Director

Episode 146 / Rory McEntee / Gymbox / Brand & Marketing Director

In his agency and brand marketing roles, Rory McEntee has continuously built a career around challenger brands, disruptive and unique campaigns. 

Now in charge of brand & marketing at Gymbox, Rory co…

00:28:42  |   Tue 21 Sep 2021
Episode 145 / Craig Fenton / Google UK & Ireland / Director, Strategy & Operations

Episode 145 / Craig Fenton / Google UK & Ireland / Director, Strategy & Operations

In his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" t…

00:28:13  |   Thu 16 Sep 2021
Episode 144 / Sam Dolan / Aunt Bessie's / Head of Marketing

Episode 144 / Sam Dolan / Aunt Bessie's / Head of Marketing

The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously.

Her Shiny New Object is direct mail …

00:23:34  |   Thu 02 Sep 2021
Episode 143 / Jerry Daykin / GSK / Senior Media Director

Episode 143 / Jerry Daykin / GSK / Senior Media Director

Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives.

After a roller coaster year during he CO…

00:35:03  |   Sun 25 Jul 2021
Episode 142 / David Byrne / Aviva / Brand Marketing Lead

Episode 142 / David Byrne / Aviva / Brand Marketing Lead

David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photogra…

00:26:43  |   Thu 22 Jul 2021
Episode 141 / Paul Ward / Havas Studios / Global CEO

Episode 141 / Paul Ward / Havas Studios / Global CEO

Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively. 

His Shiny New Object is leveraging the village: …

00:29:21  |   Mon 19 Jul 2021
Episode 140 / Seb Bardin / Unilever / Head of eCommerce Marketing

Episode 140 / Seb Bardin / Unilever / Head of eCommerce Marketing

Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 mo…

00:29:50  |   Mon 12 Jul 2021
Episode 139 / Cicero Hennemann / Reckitt / Marketing Technology Lead - Western Europe

Episode 139 / Cicero Hennemann / Reckitt / Marketing Technology Lead - Western Europe

In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive eff…

00:28:43  |   Sun 04 Jul 2021
Episode 138 / Adam Palmer / GoDaddy / Director, Creative Production Ops

Episode 138 / Adam Palmer / GoDaddy / Director, Creative Production Ops

In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy.

Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and w…

00:28:43  |   Thu 01 Jul 2021
Episode 137 / Aimee Irwin / Experian Marketing Services North America / VP Strategy & Partnerships

Episode 137 / Aimee Irwin / Experian Marketing Services North America / VP Strategy & Partnerships

Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest epis…

00:31:11  |   Sun 27 Jun 2021
Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist

Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist

On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health.

Shruti's career has come together as a result of foll…

00:30:40  |   Sat 19 Jun 2021
Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation

Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation

This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taki…

00:31:42  |   Sun 13 Jun 2021
Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA

Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA

When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their c…

00:26:17  |   Mon 07 Jun 2021
Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office

Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office

Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consu…
00:32:22  |   Thu 03 Jun 2021
Episode 132 / Tom Goodwin / ALL WE HAVE IS NOW / Co-founder

Episode 132 / Tom Goodwin / ALL WE HAVE IS NOW / Co-founder

How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or c…
00:28:55  |   Tue 01 Jun 2021
Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager

Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager

We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op…

00:33:55  |   Thu 27 May 2021
Disclaimer: The podcast and artwork embedded on this page are the property of Tom Ollerton. This content is not affiliated with or endorsed by eachpod.com.