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Shiny New Object - a Marketing Podcast - Podcast

Shiny New Object - a Marketing Podcast

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Media Marketing Business Innovation Careers Technology Ai
Update frequency
every 8 days
Average duration
31 minutes
Episodes
322
Years Active
2018 - 2025
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Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketin…
00:30:06  |   Thu 11 Feb 2021
Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey

Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Throu…

00:39:57  |   Fri 05 Feb 2021
Episode 108 / Timo Elliott / VP, Global Innovation Evangelist / SAP / Return on Interesting

Episode 108 / Timo Elliott / VP, Global Innovation Evangelist / SAP / Return on Interesting

Timo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time…

00:34:20  |   Fri 29 Jan 2021
Episode 107 / Euan Brown  / Head of Digital & Content / Virgin Red / Incorporating a Start-Up Mindset to Drive Change

Episode 107 / Euan Brown / Head of Digital & Content / Virgin Red / Incorporating a Start-Up Mindset to Drive Change

Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer…

00:32:50  |   Fri 22 Jan 2021
Episode 106 / Adam Nickson / Head Of Marketing Communications / Groupe Renault/ New Year Marketing Detox

Episode 106 / Adam Nickson / Head Of Marketing Communications / Groupe Renault/ New Year Marketing Detox

Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build …

00:30:29  |   Thu 14 Jan 2021
Episode 105 / Pete Markey / Chief Marketing Officer / TSB Bank / InfoSum

Episode 105 / Pete Markey / Chief Marketing Officer / TSB Bank / InfoSum

Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and…

00:30:47  |   Wed 06 Jan 2021
Episode 104 / Iris Meijer / Global CMO / Vodafone Business / CMOs Having a Seat in the Boardroom

Episode 104 / Iris Meijer / Global CMO / Vodafone Business / CMOs Having a Seat in the Boardroom

Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best inv…

00:30:41  |   Wed 06 Jan 2021
Episode 103 / Maya Barkay / Head of Marketing APAC / Amdocs / Adopting a Growth Mindset

Episode 103 / Maya Barkay / Head of Marketing APAC / Amdocs / Adopting a Growth Mindset

Maya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-…

00:31:52  |   Thu 17 Dec 2020
Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot

Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot

As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny …

00:31:57  |   Thu 10 Dec 2020
Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' Imaginations

Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' Imaginations

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:32:24  |   Thu 03 Dec 2020
Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling

Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:23:38  |   Fri 27 Nov 2020
Episode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content & CX Director

Episode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content & CX Director

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:31:11  |   Fri 20 Nov 2020
Episode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK & EU / Virtual Events

Episode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK & EU / Virtual Events

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:26:44  |   Thu 12 Nov 2020
Episode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to Offline

Episode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to Offline

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:31:13  |   Thu 05 Nov 2020
Episode 96 / WalkMe / Luna Froumine / Head of International Marketing & Partners Marketing  / Mental Health and being a Marketer

Episode 96 / WalkMe / Luna Froumine / Head of International Marketing & Partners Marketing / Mental Health and being a Marketer

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:28:05  |   Thu 29 Oct 2020
Episode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19

Episode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:33:37  |   Wed 21 Oct 2020
Episode 94 / PeoplePerHour / Martin Leguay / Director, VP of Marketing

Episode 94 / PeoplePerHour / Martin Leguay / Director, VP of Marketing

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:31:04  |   Fri 16 Oct 2020
Episode 93 / Triodos Bank / Zoe Sear / Head of Marketing & Communications

Episode 93 / Triodos Bank / Zoe Sear / Head of Marketing & Communications

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:33:24  |   Fri 09 Oct 2020
Episode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion & Diversity Business Lead

Episode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion & Diversity Business Lead

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:34:16  |   Thu 01 Oct 2020
Episode 91 / Setapp / Yaroslav Stepanenko / Product Manager, Growth

Episode 91 / Setapp / Yaroslav Stepanenko / Product Manager, Growth

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to…

00:29:48  |   Fri 25 Sep 2020
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