Shiny New Object - a Marketing Podcast
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
- Update frequency
- every 8 days
- Average duration
- 31 minutes
- Episodes
- 322
- Years Active
- 2018 - 2025
Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing
Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more i…
Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth
On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth…
Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental
Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciti…
Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative
Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK.
W…
Episode 286 / Irina Finerman / Creative Marketing Leader
Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the cr…
Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager
What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behin…
Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy
In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and…
Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda
PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's…
Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation
What if your manager was your therapist?
On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotio…
Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA)
What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podca…
Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager
Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines.
Learn how you should back yourself and go…
Episode 279 / Caroline Cockell / Student Roost / Marketing Director
Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driv…
Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics
The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2.
On the latest podcast episode, Chris explai…
Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration
If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitat…
Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics
Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelli…
Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager
Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis …
Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation
How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,
Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care
How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny n…
Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor
Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven ma…
Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innova…