Shiny New Object - a Marketing Podcast
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
- Update frequency
- every 8 days
- Average duration
- 31 minutes
- Episodes
- 322
- Years Active
- 2018 - 2025
Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Lui…
Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation
Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the impor…
Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing
This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept…
Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her …
Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager
Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares h…
Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new ob…
Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing
Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not a…
Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing
Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK.
On the late…
Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe
When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Mark…
Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media
In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, em…
Episode 260 / Monica Narvaez / OPPO / Digital Media Manager
OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Man…
Episode 259 / Steve Seddon / Ice Travel Group / CMO
The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardles…
Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe
On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive exper…
Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing
How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists aroun…
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | …
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shin…
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment…
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tac…
Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing
Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which …
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition.
In this latest episode of the Shiny N…