Shiny New Object - a Marketing Podcast

As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-spec…

As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything d…

Our latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensur…

When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze,…

Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inma…

In her role as Head of ManulifeMOVE, a behavioural insurance product that keeps customers active as part of their life insurance policy, Sushmita Munshi is always learning from testing and listening …

Tugce Aksoy is the Senior Global Brand Manager for Magnum Icecream at Unilever. She says she wasn’t “born a marketeer” but she combines her engineering degree with a passion for writing to harness pr…

As the VP of Marketing & Product at Hyundai Motor Europe, Andreas Hofmann has to “catch the taste of the European customer” and compete to find the best car for his mainstream customer segment. Durin…

Rory Sutherland, Vice Chairman of Ogilvy UK and all-around marketing legend, is our latest guest on the podcast. Talking about his early adoption of the internet and new technologies led us to explor…

As the Senior Director and Category Head of P&G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely inte…

Have you ever considered how paternity leave could make men better marketers? Becoming a new dad has transformed Riley Dunn, Brand Manager for Dove Men+Care at Unilever, showing him the importance of…

At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their heal…