Shiny New Object - a Marketing Podcast

Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this?

This is the question asked by our latest…

Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in …

In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US.

Her approach to marketing is all about creating positive friction, i.e. an affinit…

As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability.

This is the next big challe…

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and…

A computer engineering graduate with a passion for digital transformation and innovation, Fatima Baz is currently the Digital Innovation Manager in North Africa, Gulf and the Middle East for Unilever…

As Head of Pulse at draftLine Europe, Anheuser-Busch InBev's in-house creative agency, Jack Calderwood focuses on social and digital, spotting unplanned opportunities for their brands in Europe. Thes…

In her role as Global Digital Transformation Manager at Unilever, Myriam Estanboulie creates links between the technical team and the rest of the business. She strives to simplify how technical proce…

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.

Her Shiny New Object is how TikTok saved brand…

Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice Presiden…

Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students.

Thanks to Miguel's…

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers…

Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the ener…

The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Gu…

For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be …

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in…

Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken.

He is a firm believer…

Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment mark…

As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information.

Her Shiny New Object is data led c…