Shiny New Object - a Marketing Podcast

For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits an…

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good?

The latest gue…

How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free…

Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips…

Being a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great.

How can marketers turn eve…

For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming…

What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking …

Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Sh…

How can brands find a competitive advantage in a world where shiny new objects distract us? Should we go back to analog marketing? Or is there a way to combine traditional media and the metaverse?

Si…

For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor t…

In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav.

This is Kavita's Shiny New Object …

On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology.

Find out ho…

Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience i…

What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group L…

How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model?

Gary Plunkett, Chief Commercial Officer …

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human.

How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to…

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative.

Mohit shares his new values and beliefs, his to…

Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar!

F…