Shiny New Object - a Marketing Podcast

For Anna, the most exciting new development in marketing is the world of virtual goods.

As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands…

Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!). 

In this episode, we reminisce about …

A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with …

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the pe…

Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous…

Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director …

Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups throu…

Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem.

His Shiny New Obje…

This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico.

He gives us some top marketing tips including how to be…

Søren tells us why all brands should see themselves as subscription businesses. 

#Innovation #DigitalMarketing #Technology #Future #Marketing #SocialMarketing #SocialNetworking #AdvertisingandMarket…

As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising an…

For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core v…

Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in h…

Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation. 

Narsingh has focused on mark…

Aleena Mansoor is the Brand Director for luxury skincare brand SK-II at Procter & Gamble.

Throughout her career, she's found the importance of deep thinking time and carving this out in her diary, wh…

She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online.

Whether this means dabbling in the metav…

A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product laun…

Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries.

This experi…