SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Why SEOs must speak the language of business - with Navin Israni
In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.
Discussion points include:
Why SEOs must speak the language of business?
What does speaking the …
How to transform from an employee to a successful SEO consultant - with Dre de Vera
Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.
Discussion points include:
What is personal branding SEO?
How do you build Your Personal Brand with…
Social media giants like TikTok are blurring the lines - with Isa Lavahun
In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.
Talking points include:
What does this mean for SEO strategy?
How doe…
How to communicate about your technical SEO audit developers - with Rosemary Osuoha
Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.
Talking points include:
What are the key aspects of a technical SEO audit to communicate with dev…
Social search is more important than ever - with Mathilde Høj
In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.
Talking points include:
Why are users fleeing Google and turning to TikTok?
What are the types of se…
Focus on non-login forums to secure placements - with Navah Hopkins
Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.
Discussion points include:
What are the benefits to seeking placements on non-login forums?
What…
Democratise your content strategy to leverage the emerging search universe – with Ashley Liddell
To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to trust the democratic process.
Ashley says: “Audience…
Escape the SEO silo and explore other platforms – with Tory Gray
Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.
Tory says: “Get out of…
Optimise your brand and your website as entities - with Irina Papuc
In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.
Discussion points include:
What are entities?
Why are entities a key aspect of S…
Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue
There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.
Katherine says: “Look beyond on-pa…
Spend your time where your audience spends theirs – with Ebere Cecilia Jonathan
As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out the places your users like to hang out.
Ebere say…
Think beyond Google – with Izabela Wisniewska
Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same.
Izabela says: “Think beyond Google and start op…
Stop trying to game every minute change to the SERPs – with Alex Moss
While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and losing sight of the woods for the trees.
Alex says: “…
Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele
Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.
Talking points include:
What do you mean by crafting Your Brand Story wit…
Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala
If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe.
Mufaddal says…
Focus on AI overviews – with Pam Aungst Cronin
In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI overviews as the new frontier.
Pam says: “Focus on…
Use AI to learn about who your users are – with Eli Schwartz
Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the search queries.
Eli says: “Everyone’s been talking abo…
Uncover crucial insights by analysing your support queries – with Folashade Uba
Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries.
Folashade says: “Analysing support queries is cru…
Demand doesn't start on Google - with Travis Tallent
Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.
Talking points include:
When you say 10x stronger, what do you mean by…
Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan
Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Search believes sales conversations are the place to l…