SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Understand and leverage the cognitive biases that influence user behaviour – with Garrett Sussman
Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact the way users behave to give you an edge over the co…
Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch
To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of your customers to your advantage.
Sarah says: “Sta…
Understand where you can best reach your customers by mapping out journeys – with Christopher Hofman
As Jake touched on, getting to know your users is also about knowing what journeys they are on. Christopher Hofman from HofmanSEO encourages you to map out those journeys and meet them on the road.
Ch…
Focus on Omnichannel SEO - Ramona Joita
Ramona Joita shares with David Bain the importance of focusing on Omnichannel SEO.
Talking points include:
What is Omnichannel SEO?
What impact is AI having on this?
You mentioned that it's becoming incr…
Remind yourself of the people you are trying to reach – with Jake Gauntley
While Becky helped you prepare for the future, Jake Gauntley from KINESSO UK is keen to make sure that the users themselves don’t get lost along the way.
Jake says: “Don’t lose sight of the people tha…
Think about how user behaviour is changing – with Becky Simms
Becky Simms from Reflect Digital has advice on how to be ahead of the game so that you’re ready for the new ways that users interact in a world of omnipresent AI.
Becky says: “With the ramping up of A…
Pay attention to shifts in search intent – with Mark Williams-Cook
Despite the expanding plethora of information available to us, it seems to be harder than ever to know what users are thinking. Mark Williams-Cook from Candour reminds you that intent is always chang…
Focus on the long tail – with Aleyda Solis
Getting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changing user behaviour.
Aleyda says: “Target and focus m…
Understand Your Topical Authority with AI to Dominate Your Niche - Tom Winter
Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.
Talking points include:
What is topical authority?
Tell me about the Sitefocus…
Don’t neglect keywords – with Charlie Whitworth
While he acknowledges the importance of entities, Charlie Whitworth from Whitworth SEO is here to remind you that keywords are still an integral piece of the puzzle.
Charlie says: “Keywords do still …
Manage your content knowledge graph – with Martha Van Berkel
Martha van Berkel from Schema App takes us deeper into the minutiae of entity SEO to look more closely at schema markup and how to build a powerful knowledge graph.
Martha says: “Start to think about …
Make use of relevant entities to improve your visibility as a brand – with Ulrika Viberg
As Jason pointed out, the value of entities goes beyond helping Google categorise your content. Ulrika Viberg from Unikorn explains how they can be the key to getting your brand noticed.
Ulrika says: …
Turn your attention to Entity Optimization – with Jason Barnard
To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the content itself to the creator and the publisher.
Jaso…
Why and how did we should create a multi-function approach to SEO - Reena Bowden
Reena Bowden shares with David Bain why and how did we should create a multi-function approach to SEO.
Talking points include:
What do you mean by a multi-function approach to SEO?
How has SEO evolved t…
Gain visibility in generative search by managing your brand entity – with Crystal Carter
It wouldn’t be long before AI joined the brand party! If you want your name to show up in AI-driven results, then taking control of your brand entity is key, according to Crystal Carter from Wix.
Crys…
Your brand mentions are your links – with Casie Gillette
Like the others in this chapter, Casie Gillette from Customers.ai believes that brand is changing the face of SEO. In her view, you don’t just need to build links anymore; you need to get your name o…
Build trust and focus on brand awareness – with Rana Abu Quba Chamsi
You can put the work into your brand identity, but your customers need to recognise and believe in it too. Rana Abu Quba Chamsi from Expando.Digital explains how to gain a customer’s trust and attent…
Put brand SEO at the heart of your efforts – with Annika Haataja
Like Rejoice, Annika Haataja from Seeker Digital believes in the power of the brand, and she believes that brand should be central to everything that you do.
Annika says: “Make brand SEO a firm part o…
Shift to Agile SEO - with Grégory Dominé
Grégory Dominé joins David Bain to discuss the importance of shifting to agile SEO.
Talking points include:
What does working in an agile way actually mean?
What are the benefits of working in an agile …
Identify the archetype of your brand – with Rejoice Ojiaku
In a world increasingly overpopulated with labels, Rejoice Ojiaku from Nelson Bostock UNLIMITED suggests brand archetypes as a way to make your identity cohesive and compelling to the customers that …