SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec
Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!
Talking points include:
How does Quality Score helps to make better SEO?
How should paid …
Tap into your first-party data - with Debbie Chew
Debbie Chew shares the importance of tapping into your first-party data.
Talking points include:
What are the most common forms of first party data?
What tends to be the most useful first party data for…
SEOs need to get more familiar with analytics - with Marco Giordano
Marco Giordano shares that SEOs need to get more familiar with analytics.
Talking points include:
What analytics knowledge do SEOs need to know about?
Do you primarily use GA4?
How much analytics knowled…
Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger
Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.
Talking points include:
Why does AI rank matter?
How do you measure visibility on LLMs?
What is the impact of th…
A site migration is like moving house - with Sanja Markovic
Sanja Markovic shares that a site migration is like moving house.
Talking points include:
What do you mean by a site migration?
How do you prepare for a site migration?
How much time do you need to prepa…
Use a migration briefing document before you start working on a migration - with Nikki Halliwell
Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.
Talking points include:
What are the key elements in a migration briefing document?
…
5 SEO tasks when migrating your site in 2025 - with Emma Russell
Emma Russell shares 5 SEO tasks when migrating your site in 2025.
Emma's key points are:
1. Understand if it’s an opportunity for growth
2. Benchmarking what you have now
3. List all of your requirements…
Do you have control of all of your domains? With Andrew Optimisey
Andrew Optimisey shares about he importance of controlling all of your domains.
Talking points include:
What does controlling all of your domains mean in practice?
Who should be responsible for your dom…
Understand the cost as well as value of organic traffic - with Helen Pollitt
Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.
Talking points include:
What is the difference between the cost and value of organic traffic?
Why do we…
It’s time to get serious about the internet and energy consumption - with Andy Frobisher
Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.
Talking points include:
What companies are trying to go net zero?
Does this have a positive business case?
W…
Inventory management is now more important then ever - with Bastian Grimm
Bastian Grimm shares that inventory management is now more important then ever.
Talking points include:
What do you mean by Inventory management?
How do you know which content to focus on?
What do Google…
SEO in 2025 is all about signal input - with Kaspar Szymanski
Kaspar Szymanski shares that SEO in 2025 is all about signal input.
Talking points include:
What do you mean by SEO signals?
Are Google and Bing looking for the same thing in terms of SEO signals?
So the…
The growing importance of schema markup - with Tin Dudajek
Tin Dudajek shares the growing importance of schema markup.
Talking points include:
How would you summarise the current state of Schema?
Why is it continuing to gain importance in 2025?
What is schema us…
SEO Product Management is the natural progression of Technical SEO - with Keith Goode
Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.
Talking points include:
What is SEO product management?
What does the day-to-day life of an SEO product specia…
Keep track of core web vitals performance - with Cathryn Stormont
Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.
Talking points include:
Why are your core web vitals so important to UX?
H…
Get to know your audience by undertaking market and competitor research - with Montserrat Cano
Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.
Talking points include:
How do you undertake market and com…
Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf
Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation an…
Adapt to the Local SEO Evolution - with Joseph Kahn
Joseph Kahn explains why adapting to the Local SEO Evolution is key.
Talking points include:
What changes in local search algorithms are you referring to?
How is ‘features with AI’ affecting local SEO?
H…
Why tracking LLM traffic matters - with Sean Barber
Sean Barber shares why tracking LLM traffic matters.
Talking points include:
Why does tracking LLM traffic matter?
How do you go about doing this?
What LLMs are driving the most traffic at the moment?
Ho…
Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski
Edward Ziubrzynski explains why global EEAT needs to be a local strategy.
Talking points include:
What do you mean by EEAT being a local strategy?
How could an EEAT strategy vary in different locations?
…