SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
How to deal with index bloat - with Marcus Tandler from Ryte
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is an example of excess fat?
What is digital hoarding?
How do you define that a pag…
Make sure that all your important pages have a square photo near the top of the page - Joy Hawkins
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why a square photo?
Does it help if it’s a unique photo?
Does this affec…
Use structured data to highlight the uniqueness and specificity of your content - Martha van Berkel
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Should every site be using structured data?
How do you use structured data to showcase …
Use structured data strategically to build SEO resilience - with Crystal Carter from Optix Solutions
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you use structured data strategically?
How is the SERP changing at the moment?
Ho…
Mark up your website with every bit of Schema that you can - with Jonny Ross
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Is Schema essential for every type of website?
What are some examples of the schemas th…
Have an SEO-friendly taxonomy to maximise traffic to your product listing pages - with Luke Carthy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What does an SEO-friendly taxonomy look like nowadays?
Do XML sitemaps still play an im…
Prioritise your SEO funding efforts based upon level of effort, over level of impact - Keith Goode
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What type of business can take advantage of this?
How do you calculate …
Forecast your projected SEO success based upon business metrics - with Kevin Gibbons from Resignal
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Treat SEO as an investment - how long is it reasonable - 2 years?
Shoul…
Tailor your SEO content strategy around your first party data - with Michael Bonfils from SEM International
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What first party data are you talking about?
How do you use that to form your SEO conte…
SuperGAP analysis: Using your competitor’s rankings to guide your SEO success - with Lukasz Zelezny
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is a SuperGAP analysis?
How does it work?
How do you choose your competitors?
How do…
Benchmark your search market to find the quick wins - with SEO Consultant Lidia Infante
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What does benchmarking your search market mean?
How do you define who y…
Convince your stakeholders to make SEO a priority - with Kerstin Reichert from SeedLegals
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do you convince senior stakeholders to make SEO a priority?
Why is …
Make Google embarrassed that your site isn’t ranking for your target terms - with Barry Schwartz
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
What would make a Google engineer embarrassed that your site isn…
Start optimizing for accessibility - with Amel Mehenaoui from Puffy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do you optimize for accessibility?
What audiences are you optimizin…
Don't leave accessibility out of your SEO Strategy - with Billie Hyde from The SEO Works
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is accessibility so important in 2022?
What are the key areas of ac…
Rubbish in, Rubbish out - with Fili Wiese from the Search Brothers
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What’s an example of Rubbish in?
What’s an example of Rubbish out?
What’…
Compete on technical quality, and stop re-building things - with Jono Alderson from Yoast
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What does compete on technical quality mean in practice?
What things should SEOs and de…
Modern SEO is similar to Heisenberg's uncertainty principle in quantum mechanics! With Sante Achille
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is Heisenberg's uncertainty principle?
Ranking and performance are stochastic vari…
Go Big, Go Bold, Go Against SEO - with Alina Ghost from Debenhams
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
What’s an example of a “Go Big, Go Bold, Go Against SEO” SEO cam…
Stop being a magpie and focus on what actually moves the needle, with Laura Hogan from Sweet Digital
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What are a few specific steps that an SEO needs to do, to start puttin…