SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Understand how AI will impact search behaviour and content creation - with Erik Wikander
Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.
Topics discussed include:
How will AI impact search behaviour?
How will AI impact …
AI doesn’t need to improve—SEOs and marketers need to get better at using it - with Ian Helms
Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.
Talking points include:
How do you maximise the potential of AI?
What are the key limitations of AI?
…
Use AI tools to help you do your job more efficiently - with Bill Hartzer
Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.
Talking points include:
What AI tools are you referring to?
How do you use them as efficiently as possible?
How do …
With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish
Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.
Talking points include:
How would you summarise the AI-driven and evolving SERP lan…
Quantity vs Quality - with Ashley Segura
Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.
Talking points include:
- How to produce content at scale
- What tools do you recommend?
- What type of content works best?
- …
Predict user needs with AI & secure backlinks that drive rankings and engagement - Tamara Novitović
Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.
Talking points include:
How do we Predict user needs with AI?
How does this…
Use AI, don't be used by it - with Manuel Madeddu
Manuel Madeddu shares the importance of not being used by AI.
Discussion points include:
What are the challenges with AI?
What’s best practice?
What is a holistic approach?
How do you work on efficiencies…
Utilize AI as an ally, rather than viewing it as a threat - with Taylor Kurtz
Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.
Discussion points include:
Why might AI be a threat?
How do you turn it into an ally?
How do you use …
Think about about E-E-A-T as your brand’s online reputation - with James Brockbank
James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.
Talking points include:
How can E-E-A-T your brand’s online reputation?
What aspects of E-E-A-T are key…
Include expert perspectives in your content - with Chris Meabe
Chris Meabe shares the importance of including expert perspectives in your content.
Discussion points include:
How do you become an expert source?
What measurable impact does it have?
What statistics are…
Authenticity is the difference maker for content in 2025 - with Jack Chambers Ward
Jack Chambers Ward shares that authenticity is the difference maker for content in 2025.
Discussion points include Jack's 5 tips for creating authentic content:
1. Curate your content like you’re a mag…
Concentrate on one topic at a time to gain topical authority and improve rankings - Dani Leitner
Dani Leitner shares the importance of concentrating on one topic at a time to gain topical authority and improve rankings.
Talking points include:
Why is Google focusing more on topical authority?
What …
Focus on delivering meaningful content to users (and don't dismiss EEAT signals) - Iva Jovanovic
Iva Jovanovic shares the importance of focusing on delivering meaningful content to users (and don't dismiss EEAT signals) .
Talking points include:
What is meaningful content?
How important is EEAT in …
Focus on building brand search volume - with Ryan Jones
In this episode, Ryan Jones shares the importance of focusing on building brand search volume.
Discussion points include:
Why is building brand search volume important?
How do you measure increases in b…
Experience (within the E-E-A-T family) is the key element within the AI era - with Gemma Fontané
Gemma Fontané shares that Experience (within the E-E-A-T family) is the key element within the AI era.
Discussion points include:
- How experience will be a differential element for websites
- Concrete …
Stop assuming that 'producing content' is a necessary component of modern SEO - Jono Alderson
Jono Alderson shares that we should stop writing articles. He says "Stop assuming that 'producing content' is a core, valuable, or necessary component of modern SEO. Burn your content marketing playb…
The intersection between UX and SEO - with Laura Iancu
Laura Iancu discusses the intersection between UX and SEO with David Bain.
Talking points include:
Do you need to be a UX designer to deliver a user-friendly website architecture?
What are some simple s…
Use AI to help do the dirty work, but don't forget to be human first - with Andy Mollison
Andy Mollison shares the importance of using AI to help do the dirty work (the boring bits), but don't forget to be human first. He shares that using scripts and tools can automate processes that wou…
SEO will be more about people, building relationships and showing empathy - Nikolas Monti-Potsolakis
In this episode, Nikolas Monti-Potsolakis shares that SEO will be more about people, building relationships and getting to show empathy. Being in someone’s shoes. Understanding. And ultimately caring…
The importance of relevance and depth when it comes to content and link building - with Amit Raj
Amit Raj discusses the importance of relevance and depth when it comes to content and link building with David Bain.
Discussion points include:
What is relevance? Available vs retainable market / KD sc…