SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Don't forget the human touch - with Desmond Boateng
Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.
Discussion points include:
How do you know when to use the human touch and when to rely on AI and automati…
The return to Human Written Content - with Julia Carolin-Zeng
In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in quality
and seeing a return to content written by humans with a …
SEO in 2025 is about task completion and query satisfaction - with Arnout Hellemans
Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.
Discussi…
Focus on creating original, expert-driven content with real stories and insights - with Jade Pruett
Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.
Discussion points includ…
In 2025, SEO strategies will prioritise user experience - Fabio Embalo
In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engi…
Accessibility will be a ranking factor - Heike Knip
According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.
Topics discussed include:
Why will Accessibility be a ranking factor?
How important will it be?
Wha…
Optimize both for both search engines and users - with Sara Fernández Carmona
Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.
Discussion points include:
How would you define accessibility?
In 2025, the European U…
Accessibility is sexy again (with the changes to the European Accessibility Act) - Billie Geena Hyde
Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.
Discussion points include:
What changes have we seen to the Europea…
Adapt to AI search trends with strong brand authority - Yordan Dimitrov
Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.
Discussion points include:
What AI search trends are you referring to?
How do you adapt to AI search tr…
Customer Experience is the Alpha and Omega of SEO in 2025 - with Martina Zrzavá Libřická
Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.
Discussion points include:
What does Customer Experience becoming the Alpha and Omega of…
Embrace Search Experience Optimisation with Search Marketing & Web Accessibility - Damien Robert
Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain
Talking points:
Why is Search Marketing and Web Acces…
How should SEO work in a world where AI has a bigger role? With Pedro Dias
Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.
Discussion points include:
When you talk about AI having a bigger role, what do you mean exactly?
How do w…
In 2025, "SEO PR" is essential - with Alan Silvestri
Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.
Discussion points include:
- Introduction to "SEO PR" and its importance.
- Guidelines - domain authority, traffic
- Key compon…
Remove the complexities of SEO and get back to basics - with Simon Cox
Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.
Talking points include:
What do you mean by saying that no-one is…
Ensure that you're answering prospects' questions and pain points - with Jess Joyce
Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.
Discussion points include:
How do you know who your prospects are?
How do you know what…
Interview a salesperson on your team to get keyword ideas - with Araminta Robertson
Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.
Discussion points include:
Why salespeople and not other peop…
SEOs and content marketers are responsible for fighting back - with Kavi Kardos
Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.
Discussion points include…
Omnichannel marketing will be essential for SEO success in 2025 - with Joshua Squires
Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.
Discussion points include:
Omnichannel marketing (for SEO performance) turns the typical SEO…
Do not forget to prepare for Agentic Search - with Gianluca Fiorelli
Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.
Discussion points include:
What is agentic search?
What is an example of it?
Why is it so important?
How does it work?
What d…
Search Experience Optimisation is the (real) definition of SEO - with Nitin Manchanda
Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.
Discussion points include:
What do you mean by "Search Experience" and how is it different fro…