SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Every algorithm update is only ever optimising toward a better user experience - Tom Peyton
David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.
Talking points include:
- Wha…
Educate Google about your brand and control your customer journey narrative - Leanne Summers
David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.
Talking points include:
- How do you Educate Google about your b…
The importance of using hybrid models for AI - with Victoria Olsina
Victoria Olsina discussed the importance of using hybrid models for AI.
Topics covered include:
- What tasks do humans do best and what tasks does AI do best?
- How do you use AI for keyword research?
-…
Keep an eye on Google's updates and changing guidelines - with Ivana Flynn
In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.
Discussion points include:
- How should you keep on top of it? Can you follow everything?
- How d…
Adapt, Adapt, Adapt - with Casie Gillette
Casie Gillette discusses the importance of being able to adapt, covering:
- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.
- How…
How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari
Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:
- How do you integrate SEO into the broader marketing mix?
- How does SEO relate to o…
How to stay true to brand in a world of AI - with Sally Raymer
In this episode Sally Raymer shares how to stay true to brand in a world of AI.
Discussion points include:
- Staying true to brand in a world of AI
- Defining what your brand is
- Why is this important?
…
Working on your mindset will make you a powerful SEO Professional - with Adrijana Vujadin
Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.
Talking points include:
- What does that mean?
- How does this actually help?
- What do you need to impro…
How writing can help unlock SEO delivery superpowers - with Adam Gent
In this episode, David and Adam discuss how writing can help unlock SEO delivery superpowers.
Specific topics include:
- What kind of writing are you referring to?
- How do you use writing to communicat…
Stop creating new websites and delve into the power of domain consolidation - with Damien Robert
Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generat…
Embrace AI content... but be smart about it - with Brendan Aw
Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.
Discussion points include:
How should we embrace AI content?
What shouldn’t be AI content?
What’s your…
Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch
Martin and David discuss how creating content that your customers need is more important than creating "SEO content".
Discussion points include:
- How do you define SEO content in 2023?
- Can you not do bot…
Focus on different audiences to attract different links - with Isa Lavahun
Isa and David discuss:
As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences
Talking points include:
- How do y…
How to prioritise carefully and solve the right SEO problems - with Vanda Pókecz
In this episode, Vanda and David discuss how to prioritise carefully and solve the right SEO problems.
Specific topics include:
- How should you prioritise?
- What is your prioritisation process?
- Typic…
Work on developing and publishing interactive content - with Anna Morrish
Anna and David discuss:
How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to …
Use data science to inform your SEO - with Andreas Voniatis
David and Andreas discuss how to use data science to inform your SEO, including:
- What does this mean in practice?
- Data science driven website user experience
- Data science driven competitor analysi…
How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski
David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:
Experience
Expertise
Authoritativeness
Trustworthiness
Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri
David and Alan Discuss:
How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuc…
Changing how you think about on-page trust will increase your rankings and conversion rate
In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate.
Specific topics covered in this interview include:
- What do you…
How to add AI to your SEO processes - with Julia McCoy
David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.
The conversation focuses on how to optimize for CRAFT:
C (cut the fluff - editing AI output to be better),
R (…