SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Employ AI to improve your quality, not your quantity – with Joseph S. Kahn
It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S. Kahn from Hum JAM.
What you get out of your prospecting tools is a reflection of what you put into them: Sinead McLarty
David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them.
Discussion points include:
- What prospecting tools are you referring to?
- What should…
Utilise AI to save you time with your content creation – with Isaline Muelhauser
As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.
Learn to think, and only automate when it makes sense – with Kristina Azarenko
One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.
Understand how generative AI is affecting SEO content – with Itamar Blauer
Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.
Know how your customers think and make decisions, to be the brand they'll always come back to
In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.
Discussion points include:
- Why is it important to Know h…
Learn how to tackle generative AI in search – with Jason Barnard
Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also impacting search results, and what to do about it.
Use LLMs to improve your forecasting and save you time – with Arpad Balogh
Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.
Bullet-proof your SEO efforts with E-E-A-T to supercharge organic performance - with Kapwom Dingis
In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance.
Topics include:
- How does E-E-A-T bulletproof your SEO?
- What is the most…
Familiarise yourself with the capabilities and limitations of large language models – with Bastian Grimm
Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm from PeakAce explains.
Consider how AI will impact user behaviour – with Annika Haataja
According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workflow is “How might AI impact user behaviour?”
Stop worrying about the future and start optimizing for it – with Jake Gauntley
As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s…
Prepare for the AI-fuelled duplication epidemic – with Billie Geena
Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.
Get hands-on to grow your career in SEO - with Jade Symons
In this episode, David and Jade discuss how to get hands-on to grow your career in SEO.
Discussion points include:
- What do you mean by hands-on?
- What should you get hands-on with?
- How does this hel…
Stay ahead of the game by embracing AI – with Nitin Manchanda
Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects of SEO, fast. That’s the message that Nitin Manchanda…
Keep a human eye on your AI-generated content – with Adelina Bordea
According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and human-generated content.
Be human in order to sell to humans – with Jess Joyce
SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.
Emotional intelligence can be your superpower – with Petra Kis-Herczegh
Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence might make all the difference.
Become more adaptable so that you can take advantage of change – with Rebecca Berbel
There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability will be key.
How Neurodivergent thinking can supercharge your SEO - with Heike Knip
David and Heike discuss how neurodivergent thinking can supercharge your SEO.
Talking points include:
- What is Neurodivergent thinking?
- Is this from the perspective of someone who is neurodivergent …