SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Build authority and collaborate to amplify your reach - with Kerstin Reichert
Kerstin Reichert and David Bain discuss how to build authority and collaborate to amplify your reach.
Discussion points include:
Do we reduce our authority by using AI to generate content?
How can we be…
Communicate the value of SEO to your c-suite - Anna Bravington
In the current climate, it's more important than ever for SEOs to communicate to the business their value - ensuring they're aligning with business goals and reporting back in ways that the c-suite/b…
Focus on known benchmarks and best practices in UX - with Taylor Kurtz
Taylor Kurtz and David Bain discuss the importance of focusing on known benchmarks and best practices in UX to improve your SEO.
Discussion points include:
What known benchmarks and best practices are …
Follow Google's lead and renew focus on E-E-A-T in 2024 - with Kavi Kardos
Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024.
Discussion points include:
Why is E-E-A-T so important in 2024?
What are the good ways of…
Start with EEAT, and your strategy will follow - with Ed Ziubrzynski
Ed Ziubrzynski and David Bain discuss how you should start with EEAT, and your strategy will follow.
Discussion points include:
How do you start with EEAT?
What do you mean your your strategy will follo…
Accept and prepare for the fact that Schema is becoming less relevant – with Anne Berlin
Anne Berlin believes that we need to accept and prepare for the fact that Schema is becoming less relevant.
Discussion points include how 2024 will be the year that structured data implementation plat…
Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison
David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated!
Discussion points include:
- You say that a good strategy doesn't have to be c…
Branded keywords will become increasingly more important than generic keywords - Austine Esezobor
Austine Esezobor and David Bain discuss why branded keywords will become increasingly more important than generic keywords.
Discussion points include:
What is an entity?
Why will branded keywords become…
Entity building for better EEAT - with Sara Moccand-Sayegh
Sara Moccand-Sayegh and David Bain discuss entity building for better EEAT.
Discussion points include:
How do you build a digital entity?
What are the key elements that search engines need to know and h…
The new AI landscape flips around the technical SEO rules - with Ulrika Viberg
Ulrika Viberg and David Bain discuss how the new AI landscape we all have found ourselves in flips around the technical SEO rules.
Discussion points include:
What are the rules for technical SEO in 202…
The resurgence of BrandSEO due to the rise of SGE - with Miracle Inameti-Archibong
Miracle Inameti-Archibong and David discuss the resurgence of BrandSEO due to the rise of SGE.
Discussion points include:
What does brand SEO actually mean?
How do you improve your brand SEO?
How do you …
Combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates
In this episode, David and Charlie discuss why you should be combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates.
Topics include:
- What are the biggest ca…
Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel
Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.
Discussion points include:
What does optimizing your…
The Importance of Visual Elements is going to be more important than ever - Mufaddal Sadriwala
Mufaddal and David discuss the Importance of how visual elements are going to be more than ever in the new world of SGE.
Discussion points include:
Why are visual elements becoming more important?
What …
Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono Alderson
Independent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, index, and rank what you’re offering.
Keep a closer eye on the ever-changing SERPs – with Julia-Carolin Zeng
Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shifting SERP.
Don't forget the power of TikTok when planning your SEO strategy - Mathilde Høj
In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy.
Discussion points include:
- How does TikTok work as a search engine?
- How do y…
Watch out for better, AI-powered technical SEO tools – with Pam Aungst Cronin
In addition to using services like ChatGPT natively, you should also keep an eye out for better, AI-powered technical SEO tools launching in the near future, says Pam Aungst Cronin from Pam Ann Marke…
Build your own prompt libraries for your clients – with Victoria Olsina
SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for each client.
Improve your success with AI by building a prompt library – with Garrett Sussman
How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.