SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Look at the relationship between content and search intent—Mert Azizoğlu
Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you create is relating to the intent of the users that a…
Perfection can be the enemy of progress—Helen Pollitt
Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention to nuance and looking for ways to be more forward…
Don’t forget the basics—Nik Ranger
Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranking, and conversions.
For the full transcript of th…
Keep trying new things—Luis Rodriguez
Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. If you want to keep up, you need to be willing to t…
Use a test and learn approach to define your business objectives—Si Shangase
Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of wha…
Test more and test smarter—Emily Potter
Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the most of this information.
For the full transcript …
Use BigQuery (SQL) to create your own SEO tool—Omi Sido
Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to get a holistic picture of what is happening in y…
Wear the data science hat more often—Begum Kaya
Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.
For the full transcript of the episode, please…
Preserve and utilise your web server logs—Kaspar Szymanski
Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that you can understand more about what is actually h…
Is Data Studio better than GA4?—Pam Aungst Cronin
Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your metrics. She suggests moving to Data Studio for y…
Get comfortable with GA4—Natalie Slater
Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away from Universal Analytics, start gathering data, and…
Measure with what you have access to and then iterate—Jess Joyce
Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make continuous improvements based on what is already in …
Don’t be afraid of ranking volatility—Adriana Stein
Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establishing themselves as trustworthy sources.
For the fu…
Understand your data—Rasida Begum
Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be compared and delve deeper below the surface.
For the fu…
Get your head around the wide-ranging nature of AI—Bastian Grimm
Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You need to start understanding now if you want to st…
Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy
Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand the work that you are doing.
For the full transcrip…
The future of technical SEO is SEO on the edge—Barry Adams
Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power of the CDN.
For the full transcript of the episode, …
Use Edge/CDN to stitch together and publish content across any website—Nick Wilsdon
Nick Wilsdon is a strong proponent of utilising the edge in 2023. He explains how it works, the opportunities that it presents for changing the experience and delivery of your content, and how you ca…
Get started with Web Stories—Mufaddal Sadriwala
Mufaddal Sadriwala is betting on Web Stories in 2023 and encourages all SEOs to start understanding the basics of how to create them, why they are important, and where they can be visible.
For the ful…
Prepare your images for visual search—Crystal Carter
Crystal Carter believes SEOs should focus more on the visual side of search and promoting the overall brand in 2023 rather than dwelling on keywords.
For the full transcript of the episode, please vis…