SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Focus on users—Filipa Serra Gaspar
Filipa Serra Gaspar stresses the importance of focusing on the user experience as an SEO in 2023 and keeping your audience as the central point of everything that you are doing on your site.
For the f…
Use technical SEO to control your website performance on Google—Kristina Azarenko
Kristina Azarenko believes that SEOs in 2023 should definitely make sure that their pages are indexed and visible to Google, but, equally, you should avoid creating content just for SEO rather than u…
Create video that ranks on Google—Dre de Vera
Dre De Vera highlights the importance of video for SEOs in 2023 who want to dominate page one in Google. He explains that it’s now about more than just being at the top: it’s about pixels on the page…
Check the SERP and build your personal brand entity online—Sara Moccand-Sayegh
Sara Moccand-Sayegh advises SEOs in 2023 to look directly at the SERP for more information about what is actually being shown and also ensure that you are presenting a clear and consistent personal b…
Get ready for more dynamic SERPs - paid and organic content blending together—Navah Hopkins
Navah Hopkins recommends that SEOs in 2023 need to get ready for the dynamic Search Engine Results Page and be prepared to incorporate the two worlds of paid and organic even more in the future.
For t…
Adapt your strategy to capitalise on the changing SERP—Louise Heap
Louise Heap believes that SERP optimisation is a key part of SEO in 2023, particularly considering the features and formats that have reduced the SERP click-through rates to standard organic listings…
Index specific faceted search pages you don’t have categories for—Kevin Indig
Kevin Indig explains to SEOs in 2023 that, in the right situations, indexing facets can actually be a game-changer for an eCommerce or large aggregator site and gives advice on how to make sure those…
Take unstructured data into structured format using the JSON-LD Schema markup—Suresh Kumar
Suresh Kumar reveals the power and importance of metadata to SEOs in 2023 and recommends that you start getting to grips with the JSON-LD code and apply schema to your pages.
For the full transcript o…
Manage your structured data like a financial portfolio—Martha van Berkel
Martha van Berkel advises SEOs in 2023 to handle your structured data like a financial portfolio in five key ways: manage and maintain your structured data, prepare for volatility, test new investmen…
Use structured data to market to machines—Jono Alderson
Jono Alderson stresses the importance of using structured data to market to machines so that you always have the permission you need to actually access an audience in 2023.
For the full transcript of …
Google is a child that is thirsty for knowledge, and you need to educate it—Jason Barnard
Jason Barnard explains that to prosper with SEO in 2023, you should treat Google like a child and make sure that you are educating that child about who you are and what you do.
For the full transcript…
Expand your content strategy into other formats—Lily Ray
Lily Ray encourages SEOs in 2023 to expand your remit into new formats and take advantage of what Google and other search engines have to offer in order to stay ahead of the curve.
For the full transc…
Optimise for augmented reality with location schema—Dixon Jones
Dixon Jones brings awareness to emerging opportunities in the augmented reality space for SEOs in 2023, and highlights the importance of being ready for the future in this space.
For the full transcri…
Prepare to compete with AI-generated content—Chima Mmeje
Chima Mmeje warns SEOs in 2023 that you need to be ready to beat out those who rely on AI-generated content by using AI to your advantage and looking at the bigger picture, so that you can create gre…
Never underestimate the power of reactive PR—Eva Cheng
Eva Cheng stresses the importance of never underestimating the power of reactive PR and explains how this type of work can make a big difference for your SEO in 2023.
For the full transcript of the ep…
UTM tag up everything in your Google Business Profile—Claire Carlile
Claire Carlile says that if you’re a local business and you have access to a Google Business Profile, you should Urchin Tracking Module (UTM) tag up all of the links from your business profile.
For th…
Create powerful content for even the smallest searches—Adelina Bordea
Adelina Bordea tells SEOs in 2023 that, to keep up with the competition, you need to generate truly powerful content - no matter what size of search you are targeting.
For the full transcript of the e…
In-depth answers will be favoured over one-sentence answers—Nikki Halliwell
Nikki Halliwell tells SEOs in 2023 to look for keywords with a high number of impressions and reveals other opportunities for making sure you are providing in-depth answers to the right questions.
For…
Optimise the ‘heck’ out of your Google Business Profile—Greg Gifford
Greg Gifford espouses the value of your Google Business Profile and explains why, for many SEOs in 2023, that profile should be the cornerstone of everything you are doing in Local SEO – so it needs …
Demonstrate excellence at what you do—Eilish Hughes
Eilish Hughes believes that you should put your best foot forward and demonstrate both excellence and honesty with your content in 2023, and you should avoid taking actions just because everyone else…