SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Focus on building your expertise, authoritativeness, and trustworthiness as a brand—Jake Gauntley
Jake Gauntley feels that the best way for brands to prosper in 2023 is to focus on flexing expertise, authority, and trustworthiness online – and he gives you actionable tips on how to achieve this.
F…
Core Web Vitals and content quality—Taylor Kurtz
Taylor Kurtz asserts that Google’s algorithm changes mean SEOs should avoid churning out content for the sake of it in 2023 and also focus on your customer experience.
For the full transcript of the …
Prepare for the worst—Olesia Korobka
Olesia Korobka tells SEOs that you should prepare for the worst but hope for the better so that you know your website can weather the inevitable storms that will arise in 2023 and beyond.
For the full…
Review your content quality (or lack thereof) through content inventories—Charlie Williams
Charlie Williams believes that by using content inventories in 2023, SEOs can better understand the content quality that you are currently delivering across your entire website.
For the full transcrip…
Be selective about scripts, tags and other code items—Brenda Malone
Brenda Malone tells SEOs that third-party tag governance is going to be crucial in 2023 to maintain performance-compliant websites and gives tips on how to select the right code.
For the full transcri…
Clean up your website—Bill Hartzer
Bill Hartzer believes that, as SEOs, we tend to get too involved in thinking about creating more content, more pages, and optimising said pages. He encourages you to start cleaning things up to make …
Go the extra mile with research, audits, and content creation—Olga Zarr
Olga Zarr believes that SEOs should go the extra mile when conducting website SEO audits and creating content in 2023 and warns you not to rely on just a few tools and tactics.
For the full transcript…
Audit your website frequently during the year—Montserrat Cano
Montserrat Cano believes you should audit your website regularly in 2023 as a way to be more strategic, and gives SEOs guidance on what you should be focusing on during your audits and when you shoul…
Regularly monitor your website—Rebecca Berbel
Rebecca Berbel informs SEOs in 2023 of the importance of regularly monitoring your website and keeping yourself up-to-date on performance so that you can develop a well-informed strategy.
For the full…
Technical SEO matters—Andy Drinkwater
Andy Drinkwater says that anybody looking to get insight into their website in 2023 should look at some of the more popular issues that arise in technical SEO, and make sure that you are addressing t…
Cutting through the noise will be your biggest struggle in 2023—David Iwanow
David Iwanow warns SEOs about the volume of noise that you’re going to be competing against in 2023 and gives you tips on how to stand out and make yourself heard.
For the full transcript of the episo…
Think sustainably about SEO based on your/your client’s website and capabilities—Itamar Blauer
Itamar Blauer stresses the importance of sustainable SEO and looks into the future in 2023. Use common sense and long-term thinking to make the most of what you are capable of and demonstrate your pa…
Optimise beyond traditional blue-link rankings—Cindy Krum
Cindy Krum believes that SEOs in 2023 need to be looking to optimise beyond normal blue links. The old methods of SEO have become somewhat outdated, and simply trying harder and harder to get to page…
Build quality, trustworthy brands—Izabela Wisniewska
Izabela Wisniewska tells SEOs in 2023 that you shouldn’t focus strictly on SEO in isolation and instead focus on building trustworthy brands and very good websites - and shouting about it.
For the ful…
Embrace change—Myriam Jessier
Myriam Jessier outlines the importance of navigating rapidly transcending market conditions with a willingness to embrace change and a desire to keep educating yourself and those you work with.
For th…
Move from SEO’ing for ‘information retrieval’ to SEO’ing for ‘information suggestion’ —Martin MacDonald
Martin MacDonald helps SEOs in 2023 to understand how Google is shifting from informational retrieval to informational suggestion, how the game is changing, and why having richer content and good med…
Focus on the next generation of SEOs - with Si Shangase from WorldRemit (Previously Havas Media)
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How should you recruit SEOs?
What can managers do to give SEOs more training?
What impac…
Serverless applications that run on the edge are the future of enterprise SEO - with Nick Wilsdon
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What are the benefits of executing SEO changes on the edge?
Are there any downsides?
Wha…
Are you prepared for Platform-less, server-less SEO on the edge? With Bastian Grimm from Peak Ace
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is Platform-less, server-less SEO?
Why is it important?
How much SEO will be done o…
Start getting comfortable with JavaScript rendering - with Nik Ranger from StudioHawk
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is JavaScript rendering important for SEOs?
What does Javascript re…