Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1243
- Years Active
- 2020 - 2025
It’s not the client’s fault!
It’s not the client’s fault if they don’t have proper expectations about the delivery of your product or service. This is something you should have laid out in conversations multiple times. We can’t …
00:07:28 |
Wed 01 Sep 2021
Don’t make excuses! Your clients have difficulties too!
Sometimes you’re unavailable because of personal commitments or difficulties you can’t work your way around. It’s enough to simply say you can’t make “so and so time” because of prior commitments tha…
00:06:57 |
Tue 31 Aug 2021
Be humble! It’s Jeff Daniels, not Kiss Daniels!
It’s okay to be a “know it all” so long as you are open to situations where you get to be the student and learn things. Humility and grace may be good personal qualities to have, but eventually they’…
00:12:46 |
Sun 22 Aug 2021
Do what you say you will!
It is a cardinal tennent of growing your business to be trustworthy and reliable. This is only possible when people feel that you will meet your commitments. Even when there are circumstances beyond …
00:14:27 |
Sat 14 Aug 2021
Name dropping? Not a bad idea if you do it right!
Name dropping is a handy skill to establish your competence and credibility. However it can backfire if not done right and make you seem off putting, proud and haughty. Name drop with finesse using s…
00:11:23 |
Fri 13 Aug 2021
Nobody has to know! Keep it professional
Sometimes we have significant heath challenges on the job. We need to find professional ways of communicating this and rescheduling our commitments when we’re under the weather. This affects how our …
00:08:47 |
Thu 12 Aug 2021
It is okay to up-sell if the client needs it!
Up selling doesn’t have to be unethical if we have our client’s satisfaction and their goals in mind. The trick is to be “other” focused, not tack on too many items, and to be sure that the up-sell i…
00:10:44 |
Wed 11 Aug 2021
Customer success! The key to recurrent income!
The key to having folks come back with friends, family and associates is to be sure that our services were “on point” in the first place and helped them achieve their goals and desired outcomes. This…
00:08:42 |
Tue 10 Aug 2021
Qualify! Ask the right questions!
Sometimes we’re quick to say YES or NO to an offer before we have all the details. The idea behind qualification is simply to ask all the relevant questions so we can assess if we can help the prospe…
00:12:02 |
Mon 09 Aug 2021
What’s sales got to do with it?
Success in the big brother show or any other endeavor isn’t guaranteed unless we put some sales and promotional muscle behind us. This is another example of why the gospel we preach on the podcast wi…
00:09:29 |
Sat 07 Aug 2021
Don’t hide behind emails and SMS
Emails and SMS are easier to start conversations with because they don’t come with a sense of personal rejection if you get ignored. Being rebutted over the phone has a certain sting to it! However w…
00:12:32 |
Thu 05 Aug 2021
Sell well so that you can take time off!
Having a healthy sales pipeline means that you can take time off for the holidays securely and guilt free because you have a certain level of predictability with your business and it’s cash flows. Le…
00:05:31 |
Tue 03 Aug 2021
Adopt the hustlers paradigm
Regardless of our goals to have the perfect “lifestyle business” or build the dream behemoth of a business with all the systems, infrastructure and buildings ...it’ll have to be built on an alter of …
00:04:27 |
Sat 31 Jul 2021
Who is your ideal customer?
This question should be the cornerstone of any sales or marketing drive. If you don’t know who you are aiming for, then you’ll go looking in the wrong places either physically or online. You’ll also …
00:06:55 |
Wed 28 Jul 2021
Keep your charity alive and learn to sell
Even though business people are supposed to be “money motivated”, you’ll find that many of us are interested in charitable causes and social impact schemes to make society better off. The transferrab…
00:10:45 |
Mon 26 Jul 2021
Hustle and flow
Sales and marketing activity yields results. Work ethic is important in getting us the results that we seek. There’s no arbitrary debate about working hard vs. working smart because ideally you shoul…
00:10:15 |
Sat 24 Jul 2021
Mompreneurs and Fempreneurs
Lifestyle titles are useful for motivating us in the day to day grind of running a business. These terms might not be useful however if the come with connotations that limit our horizon and our pictu…
00:09:56 |
Thu 22 Jul 2021
How do you get money for the business?
Money provides fuel for business systems, infrastructure and expansion. Your sources of capital can either be sales, bootstrapping, or borrowed money. Which ever option you go for, you’ll need an ade…
00:16:38 |
Tue 20 Jul 2021
Sales is not a dirty four letter word
Until you increase your sales, you cannot achieve your business or your personal goals. Dreams of business expansion and personal stuff such as holidays, school fees, entertainment, and housing are d…
00:05:26 |
Mon 19 Jul 2021
Why are you fussed about your title?
It’s not of primary importance if you are the Chief Executive Officer or the Customer Experience Officer. What matters especially in the early days is that nothing happens in the business unless a sa…
00:07:35 |
Thu 15 Jul 2021
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