Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1243
- Years Active
- 2020 - 2025
Should you start your own podcast?
Podcasting can be a fun venture but is of very little use to anyone if you’re not going to do this consistently over the long haul. A content calendar is key to keeping things moving, and be sure to …
00:13:09 |
Tue 28 Sep 2021
Who are you talking to?
It’s important to determine as quickly as possible whether you are talking to a client, customer, or prospect. This has implications for how you drive the rest of the conversation. Figuring out the c…
00:16:24 |
Sat 25 Sep 2021
Do customers really know what they want?
Yes our clients know what they want but mostly on a superficial level. We have to take the initiative to ask questions that get to the subconscious of the problems they’re trying to solve and the gra…
00:18:56 |
Fri 24 Sep 2021
Why do customers tell lies?
Clients seem to lie at times because we’re involved in commercial relationships where they have a lot at stake. The solution isn’t to bemoan that fact or call them out for lying. Rather we should loo…
00:20:41 |
Thu 23 Sep 2021
You should be doing this with everyone!
Whether you are dealing with total strangers or with people that you know intimately well, you should always be asking questions to be sure that you understand the problem that they have or the creat…
00:10:45 |
Wed 22 Sep 2021
Are clients selfish?
It’s easy to feel betrayed and overwhelmed in personal service industries when it seems like you went over and beyond for a client and the whole thing backfired. The solution isn’t to blame the clien…
00:17:52 |
Wed 22 Sep 2021
Fostering trust using conversations
Conversation outlines can also be used to foster trust. One of such ideas is expressed by Tom Hopkins in his selling approach. The idea behind this is to establish rapport by showing commonality in y…
00:19:58 |
Tue 21 Sep 2021
Who are you? And what is this podcast about?
This is a response to a question that I got over the weekend about who I am, what I do, and the nature and the purpose of this podcast.
00:09:37 |
Mon 20 Sep 2021
Talking to clients? Simple conversation prompts!
Talking to clients can be unnerving for both you and them. You can make this problem easier by having a simple conversation outline to direct the conversation. This will help both of you arrive at a …
00:27:07 |
Mon 20 Sep 2021
Zig Ziglar’s POGO
The POGO framework is another conversation prompt that is built around questions. To be effective at this you should ask questions about the Person, their Organization, their Goals, and the Obstacles…
00:10:53 |
Thu 16 Sep 2021
The 3 “why” conversation framework
The 3 “why” conversation framework is a handy tool for driving conversations when you are trying to get to the root, and the most important problem that your client is trying to solve in buying your …
00:21:41 |
Wed 15 Sep 2021
The “W” conversation framework
The “W” conversation framework is a simple conversation outline that’ll come in handy next time you are talking to a prospective client, or you’re at a networking session. For conversations with clie…
00:11:16 |
Tue 14 Sep 2021
In person selling?
"In person selling", "relationship marketing" and "customer experiential marketing" are euphemisms that have been created to talk about the dirty word “sales”. Whether you like it or not, there are b…
00:13:32 |
Fri 10 Sep 2021
A conversation outline will make sales and networking easier
Yes it is possible to “freestyle” with clients and when you’re mingling at events, but that is a more stressful approach because of the mental exertion required every time you’re in a new social cont…
00:12:28 |
Thu 09 Sep 2021
Case studies in using the phone - from DM to WhatsApp
The phone is a useful tool because of the time saving it affords, the level of rapport it allows you to build, and the prompt feedback you can get while discussing business opportunities. This episod…
00:16:18 |
Wed 08 Sep 2021
The phone is king!
When it comes to ease of communication, the ability to build rapport, guaging nuance in conversation, and getting prompt feedback on all discussion points between you and the client, the telephone is…
00:10:09 |
Tue 07 Sep 2021
Fears you fall into when meeting people for the first time
Talking to strangers in a business context or a networking session can be scary because we’re worried about what to say, and we’re worried about being rejected or snubbed. The solution to the problem…
00:16:12 |
Mon 06 Sep 2021
How do you record a podcast?
Having been in the podcasting game for over a year now and close to 200 episodes, I get the question a lot from enthusiasts who think podcasting is fun and they’d like to get in on the action. The po…
00:20:32 |
Sat 04 Sep 2021
It’s not just hustle and muscle, rest and recuperation too!
It’s not just hustle and muscle, rest and recuperation is part of the deal as well. For high performance disciplines like sports and the military, they know that it’s not just about time spent on the…
00:11:04 |
Fri 03 Sep 2021
Our clients get busy! They may have forgotten!
Whenever we have agreed to key terms and important obligations between us and our clients, it pays to have it repeated multiple times over the course of the engagement. We cannot trust that if we say…
00:10:38 |
Thu 02 Sep 2021
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