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Pipeline Visionaries - Podcast

Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Growth Marketing Management Business
Update frequency
every 7 days
Average duration
41 minutes
Episodes
251
Years Active
2020 - 2025
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The Future of Pipeline Generation

The Future of Pipeline Generation

This episode features an interview with Sarah McConnell, VP of Demand Generation at Qualified, the pipeline generation platform for revenue teams that use Salesforce.

In this episode, Sarah shares the…

00:39:56  |   Tue 03 Oct 2023
Championing Owned Media Experiences for Brands

Championing Owned Media Experiences for Brands

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus. In this episode, Anthony shares the many benefits of companies distributing content on their own domains, th…

00:51:48  |   Tue 03 Oct 2023
Crafting Brand Intent for Greater Customer Impact

Crafting Brand Intent for Greater Customer Impact

This episode features an interview with Rachel Konrad, Chief Brand Officer at The Production Board, a holding company established to solve the most fundamental problems that affect our planet, by rei…

00:54:47  |   Tue 26 Sep 2023
Enabling Your Marketing Team to Be Bold

Enabling Your Marketing Team to Be Bold

This episode features an interview with Analisa Dominic, CMO at Opengear, a company that delivers secure, resilient access and automation to critical IT infrastructure, even when the network is down.…

00:41:10  |   Tue 19 Sep 2023
The Benefits of Refreshing Brand for Demand

The Benefits of Refreshing Brand for Demand

This episode features an interview with TJ Waldorf, CMO at 1WorldSync, the leader in Product Content Orchestration.

In this episode, TJ shares the true value in customer case studies and what that can…

00:37:45  |   Tue 12 Sep 2023
Leaning into the Art of Continuous Product Design

Leaning into the Art of Continuous Product Design

This episode features an interview with Efrat Ravid, CMO at Quantum Metric, a pioneer in Continuous Product Design, helping business and technology teams align faster on customer needs and prioritize…

00:36:42  |   Tue 05 Sep 2023
Creating Content That Meets Your Customers Where They Are

Creating Content That Meets Your Customers Where They Are

This episode features an interview with Juliette Kopecky, CMO at Link Squares, the company behind the AI-powered contract management platform of choice for legal teams aiming to move their business f…

00:37:34  |   Tue 29 Aug 2023
Scrappy, Out of Home Marketing Strategies for CMOs

Scrappy, Out of Home Marketing Strategies for CMOs

This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in…

00:37:05  |   Tue 22 Aug 2023
Investing in Brand Awareness for Long-term Business Evolution and Growth

Investing in Brand Awareness for Long-term Business Evolution and Growth

This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP. 

In this episode, Todd provides insights into the marketing team’s responsibilities within Acuma…

00:36:17  |   Tue 15 Aug 2023
Generating Pipeline Through Authentic Partner Relationships

Generating Pipeline Through Authentic Partner Relationships

This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” content…

00:44:36  |   Tue 08 Aug 2023
Unleashing the Power of a Video First Marketing Strategy

Unleashing the Power of a Video First Marketing Strategy

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party da…

00:45:51  |   Tue 01 Aug 2023
Systematically Approaching Your Win-Loss Strategy

Systematically Approaching Your Win-Loss Strategy

In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmappin…

00:38:28  |   Tue 25 Jul 2023
Embracing an Outside-In Marketing Perspective

Embracing an Outside-In Marketing Perspective

Episode Summary:

In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to addi…

00:49:35  |   Tue 18 Jul 2023
Leveraging Connections and Emotion for Marketing Campaign Success

Leveraging Connections and Emotion for Marketing Campaign Success

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leve…

00:33:37  |   Tue 11 Jul 2023
Staying on Top of Industry Dynamics Through Innovation & Efficiency

Staying on Top of Industry Dynamics Through Innovation & Efficiency

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At Vanta,…

00:51:43  |   Wed 05 Jul 2023
Harnessing the Power of First-Party Data

Harnessing the Power of First-Party Data

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer data fo…

00:39:33  |   Tue 27 Jun 2023
The Evolutionary Marketing Advantage

The Evolutionary Marketing Advantage

This episode features an interview with Carmen Williams, Co-CMO and Head of Product Marketing at Zuper. Zuper builds digital solutions to help businesses provide exceptional customer experience. Thei…

00:27:19  |   Tue 20 Jun 2023
The Power of Segmentation and Experimentation in Saturated Markets

The Power of Segmentation and Experimentation in Saturated Markets

Martha Aviles, formerly VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Ma…

00:29:39  |   Tue 13 Jun 2023
Utilizing Data Insights for Product Marketing Success

Utilizing Data Insights for Product Marketing Success

Priya Gill, VP of Product Marketing, shares how Momentive.ai utilizes data-driven insights to captivate its target audience amidst a sea of competitors. Plus, Priya dives deep into her relationship-b…

00:32:54  |   Tue 06 Jun 2023
Elevating Your Value Story at a PLG Company

Elevating Your Value Story at a PLG Company

In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs…

00:39:03  |   Tue 04 Apr 2023
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