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Pipeline Visionaries - Podcast

Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Marketing Business Growth Management
Update frequency
every 7 days
Average duration
41 minutes
Episodes
250
Years Active
2020 - 2025
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The Data Can’t Tell You Everything

The Data Can’t Tell You Everything

This episode features an interview with Shannon Duffy, CMO at Asana, the enterprise work management platform that connects company-wide goals, strategic initiatives, and the execution of work in one …

00:47:37  |   Tue 05 Nov 2024
Fewer, Bigger, Better

Fewer, Bigger, Better

This episode features an interview with Mary Wells, CMO at Cloudera, a software company that empowers organizations to transform complex data into clear and actionable insights. 

In this episode, Mary…

00:46:25  |   Tue 29 Oct 2024
Customer Focused Over Functionally Focused

Customer Focused Over Functionally Focused

This episode features an interview with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, a company that provides powerful, easy to use Customer service, IT, and CRM software.

In this…

00:46:55  |   Tue 22 Oct 2024
Pilot, Prove, Scale

Pilot, Prove, Scale

This episode features an interview with Niki Hall, CMO at Five9, a company that provides cloud contact center solutions, facilitating billions of customer engagements annually for 2,500+ customers.

In…

00:42:23  |   Tue 15 Oct 2024
Create Content People Will Love or Hate

Create Content People Will Love or Hate

This episode features an interview with Karl Van den Bergh, CMO at Gigamon, a company that helps IT organizations better secure and manage their hybrid cloud infrastructure.

In this episode, Karl talk…

00:42:48  |   Tue 08 Oct 2024
Pushing the Envelope in Marketing

Pushing the Envelope in Marketing

This episode features an interview with Allison Breeding, CMO, Apptio, an IBM Company that provides data insights that empower leaders to make smarter financial and operational decisions. 

In this epi…

00:40:02  |   Tue 01 Oct 2024
Anti-Checklist Marketing

Anti-Checklist Marketing

This episode features an interview with Dorian Kendal,  a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netlify, a platform for developers to build highly-perfo…

00:38:16  |   Tue 24 Sep 2024
Win Customers with Binge-Worthy Content

Win Customers with Binge-Worthy Content

This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xb…

00:50:51  |   Tue 17 Sep 2024
Invest in the Full Marketing Bow Tie

Invest in the Full Marketing Bow Tie

This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect an…

00:40:27  |   Tue 10 Sep 2024
Capitalizing on AI Through SEO Content

Capitalizing on AI Through SEO Content

This episode features an interview with  Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketin…

00:41:55  |   Tue 03 Sep 2024
Betting on Brand Campaigns

Betting on Brand Campaigns

This episode features an interview with Prachi Gore, SVP of Marketing, Checkr, Inc., a company that makes background checks faster, easier, and more compliant. 

In this episode, Prachi shares how they…

00:37:50  |   Tue 27 Aug 2024
If You Build It, They Will Not Come

If You Build It, They Will Not Come

This episode features an interview with Michael Freeman, VP of Marketing, Airbase, a procure-to-pay solution that simplifies purchasing.

In this episode, Michael discusses smart SEO strategy and the i…

00:54:36  |   Tue 20 Aug 2024
The New World of Content Repurposing

The New World of Content Repurposing

This episode features an interview with Lisa Bennett, CMO at Kaltura, a company that provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds…

00:35:49  |   Tue 13 Aug 2024
Marketers Shouldn't Be Order-Takers

Marketers Shouldn't Be Order-Takers

This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with …

00:45:01  |   Tue 06 Aug 2024
If You’re Not Working with Influencers, You’re Left Behind

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

In this episode, Cristy shares the do’s and do…

00:40:38  |   Tue 30 Jul 2024
The Proverbial Question of ROI

The Proverbial Question of ROI

This episode features an interview with Stephen Gold, Chief Sales and Marketing Officer at SparkCognition (Previous), a company providing AI solutions that allow organizations to predict future outco…

00:43:33  |   Tue 23 Jul 2024
Stop Using Someone Else’s Playbook

Stop Using Someone Else’s Playbook

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across …

00:46:39  |   Tue 16 Jul 2024
Stop Fighting with Your Collateral and Make Better Content

Stop Fighting with Your Collateral and Make Better Content

In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming id…

00:46:44  |   Tue 09 Jul 2024
Leveraging AI to Forecast Meaningful Project Plans

Leveraging AI to Forecast Meaningful Project Plans

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allo…

00:44:30  |   Tue 02 Jul 2024
Why You Can Never Spend Too Much Time with Your Customers

Why You Can Never Spend Too Much Time with Your Customers

This episode features an interview with Alison Lindland, CMO at Movable Ink, a SaaS MarTech platform that empowers marketers with scalable, omni-channel personalization through data activation and AI…

00:40:55  |   Tue 25 Jun 2024
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