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Pipeline Visionaries - Podcast

Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Marketing Business Growth Management
Update frequency
every 7 days
Average duration
41 minutes
Episodes
250
Years Active
2020 - 2025
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How CMOs Should Think About Building a Strategic Narrative

How CMOs Should Think About Building a Strategic Narrative

This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, …

00:45:38  |   Tue 18 Jun 2024
The Buyer’s Journey is the New Brand

The Buyer’s Journey is the New Brand

This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragme…

00:41:24  |   Tue 11 Jun 2024
Creating a Total Social Strategy to Hype New Products

Creating a Total Social Strategy to Hype New Products

This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable c…

00:47:40  |   Tue 04 Jun 2024
Getting Crafty as a Lean, Mean Team

Getting Crafty as a Lean, Mean Team

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey. 

In this episode, C…

00:43:19  |   Tue 28 May 2024
Where to Play and How to Win

Where to Play and How to Win

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences.…

00:42:09  |   Tue 21 May 2024
Showing Up for Customers Through Your Product

Showing Up for Customers Through Your Product

This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals.

In this episode, Smita discusses th…

00:42:00  |   Tue 14 May 2024
Strategically Organizing Your Own Customers

Strategically Organizing Your Own Customers

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.

In this episode, …

00:46:05  |   Tue 07 May 2024
The Niche Media Approach

The Niche Media Approach

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. 

Shane discusses the importanc…

00:42:54  |   Tue 30 Apr 2024
Bringing Value at Every Stage of the Customer’s Journey

Bringing Value at Every Stage of the Customer’s Journey

This episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on th…

00:31:40  |   Tue 23 Apr 2024
The Future of Gifting is AI Enhanced

The Future of Gifting is AI Enhanced

This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout …

00:39:33  |   Tue 16 Apr 2024
Defining the Enemy When Rebranding

Defining the Enemy When Rebranding

This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and w…

00:39:32  |   Tue 09 Apr 2024
Brand as the Hub of Your Go-To-Market Approach

Brand as the Hub of Your Go-To-Market Approach

This episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the bod…

00:48:02  |   Tue 02 Apr 2024
The Customer Journey Isn’t a Funnel - It’s a Spiral

The Customer Journey Isn’t a Funnel - It’s a Spiral

This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.

In this episode, Sun shares …

00:41:43  |   Tue 26 Mar 2024
The Venn Diagram of Content Marketing

The Venn Diagram of Content Marketing

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business…

00:55:19  |   Tue 19 Mar 2024
Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items

Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests whi…

00:27:41  |   Tue 12 Mar 2024
Brand as a Competitive Advantage

Brand as a Competitive Advantage

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.

In th…

00:35:05  |   Tue 05 Mar 2024
Strengthening Your Sales Relationship

Strengthening Your Sales Relationship

This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.

In Leslie’s return…

00:35:36  |   Tue 27 Feb 2024
Using Incentives to Drive Impact

Using Incentives to Drive Impact

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.

In this episode, Dana discusses th…

00:35:09  |   Tue 20 Feb 2024
Accountability in Experimentation

Accountability in Experimentation

This episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data th…

00:39:14  |   Tue 13 Feb 2024
Be the Easiest Company to Buy From

Be the Easiest Company to Buy From

This episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. 

In this episode, Willia…

00:43:03  |   Tue 06 Feb 2024
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