Next in Media

Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard  about the persistent knowledge gap in the marketing world regarding the opportunit…

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally f…

Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break …

This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's implosion and what it means for mainstream digital…

Next in Marketing spoke with Hiroki Asai, Global Head of Marketing at Airbnb about why travel seems recession proof right now, and why his company is breaking conventional wisdom by leaning into bran…

Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how…

Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad bu…

Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production co…

Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company ha…

Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and…

Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence about how they discovered that many streaming service…

Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some publishers might be struggling. Ryan also talked abo…

Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramount, Warner Discovery and others - has rolled out a …

Next in Marketing spoke with Radha Subramanyam, President and Chief Research and Analytics Officer, CBS about the importance of data fidelity in TV research, and why neither census-based or panel bas…

Next in Marketing spoke with two of the TV ad industry's leading advocates for change, Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media and Travis Scoles SVP, Advanced Advertising at Pa…

Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turnin…

Next in Marketing chatted with Doug Rozen CEO of dentsu Media in the Americas, about the notion that some of the major ad holding companies may need to come to agreement on new standards and definiti…

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has …

Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hop…

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement …