Next in Media

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world,…

Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targetin…

Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than…

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partners…

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertisi…

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist,  and why TIkTok hasn't joined YouTube at the TV table - yet.

Guest: Dave Campanelli

Host: Mike Shields

In Partnership …

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to …

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not enco…

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads …

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much …

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying pla…

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility.

Gu…

Next in Marketing spoke to Ana Milicevic  co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy.

Guest: Ana Milicevic

Host: Mi…

Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing s…

Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could res…

Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention c…

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Glo…

Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and exchanges, and hasn't gone wild using clean rooms. I…

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his lat…

Next in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Following upon the masssive category launches  we've se…