Next in Media

Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worry that the ad industry has created a 'panic' among brands angling for more first pa…

Next in Marketing spoke to IAB CEO David Cohen about the state of ad-supported streaming, and why he's pushing traditional TV advertisers to shift their mindsets when it comes to pricing strategy, me…

Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Spe…

Next in Marketing spoke with Sarah Iooss Head of Sales, Americas at Twitch about how the Amazon-owned property is helping brands like Pringles connect with fans of huge video games. Iooss talked abou…

YuJung Kim, president of the animal focused media brand, spoke to Next in Marketing about the path from starting out as a Facebook centric brand to a company that produces content for Netflix, TikTok…

Next in Marketing spoke to Aaron Debevoise, founder and CEO of Spotter, a company that is paying YouTube stars hundreds of millions for the rights to their older videos. Creators like Mr. Beast are u…

Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talked about his company's experience in launching HBO Max with Ads over the past year, and how consumers have…

Next in Marketing speaks with Ari Lewine, co-founder and chief strategy officer at TripleLift about how his company is trying to help publishers make more out of their first party data. Lewine is sur…

Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently a…

Next in Marketing spoke to Action Network CEO Patrick Keane about the furious competition on search engines, social networks and in app stores to drive more downloads of the company's sports betting …

Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he's focused on helping big advertisers navigate programmatic ad buying and par…

This week on Next in Marketing, we spoke with Cara Pratt SVP Kroger Precision Marketing about the grocery giant's journey over the past few years in building out an ad business from scratch. The comp…

Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world, as marketers face inflation when it comes to payi…

Next in Marketing spoke with Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising at Discovery about how measuring and evaluating TV advertising is becoming immensely compl…

Next in Marketing speaks with Ana Andjelic, one of Forbes's Most Influential CMOs and former Chief Brand Officer at Banana Republic, Rebecca Minkoff, and others. Ana talks about why she thinks NFTs m…

Next in Marketing spoke with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail properties, including Amazon. Burdick discussed how dif…

Next in Marketing talked to ex ABC and Hulu ad exec Justin Fromm, who now runs research for LG Ads, about why TV makers are suddenly so well positioned to play a role in how ads get to TV screens, an…

Next in Marketing speaks with former GroupM North America CEO Brian Lesser about the state of digital advertising amidst increased scrutiny, and why he thinks programmatic advertising has only just b…

Next in Marketing talks with Christina Wootton Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences for a generation of consumers raised in immersive ga…

LiveIntent was built as an ad tech company that specialized in monetizing newsletters for publishers. CMO Kerel Cooper talks to Next in Marketing about how the company's data culled from millions of …