Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
- Update frequency
- every 5 days
- Average duration
- 31 minutes
- Episodes
- 252
- Years Active
- 2020 - 2025
Amazon's Kelly MacLean on How the eCommerce Giant Built a Killer DSP
🔖Chapters:
[00:01:12] - Kelly's Background: From Soccer to Ad Tech
[00:03:22] - Making the Move from Meta to Amazon
[00:04:44] - Amazon DSP's Evolution from Single to Multi-Purpose
[00:06:10] - Adapting …
Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game
🔖Chapters:
00:00 - Introduction and DAZN Overview
01:12 - DAZN's Global Sports Streaming Scale
03:58 - Creating the FIFA Club World Cup Tournament
07:43 - Managing Complex Global Live Streaming
14:26 - T…
Why Creators Like Kai Cenat are Playing Dodgeball for $500K
Next in Media spoke with Drew Muller, VP and General Manager of House of Highlights, about how the Warner Discovery-owned property is looking to bridge sports fandom with top creators' content via th…
How Tubi is Embracing Creators - and Trying to Shake up Streaming
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participa…
Ad Tech Forrest Gump Ari Paparo on his New Book, and Whether the Feds Should Have Nailed Google Sooner
Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monop…
Creators, Campaigns, and Cannes: Navigating the Evolving Media Ecosystem
Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, th…
What Happens to Retail Media When Agents Start Taking Over Shopping?
This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.
Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a di…
Are You Ready for Gen Alpha? Insights from Razorfish CEO Dani Mariano
In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand ma…
Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers
Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovativ…
Kasha Cacy, Known CMO: Navigating YouTube's "Other" Category for Advertisers
Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, …
How to Bring Creators and Commerce Together Without Alienating Your Audience
Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focu…
Retail Media's Future with Anne Harrell of Pacvue in Cannes
In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data avai…
A Tale of Two TV Upfronts
As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory bey…
Can Spotify Become a Bigger (Video) Ad Player?
Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more …
Walmart Connect's Ryan Mayward on Pushing Beyond Retail Media
Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focus…
Google's Sean Downey on YouTube Playing Matchmaker Between Creators and Brands
Next in Media and Sean Downey of Google discuss YouTube's evolving role in connecting brands with creators, highlighting new platforms like Brand Connect and "Peak Points" to foster authentic partner…
Should Paypal be building an ad business?
Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, an…
Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap
Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.
💡Takeaways:
- 📉 Agency Turmoil and Risk Aversion: Ad agencies are experiencing significant…
Should Brands Care More about Sports, Creators, or Creators Who Care About Sports?
Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help…
Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying
Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.
💡Takeaways:
- The resurgence of Marketing Mix Models (MMMs) is a significant topic…