Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
- Update frequency
- every 5 days
- Average duration
- 31 minutes
- Episodes
- 252
- Years Active
- 2020 - 2025
IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is van…
YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale - even as its par…
The News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model Uncertainty
TIME President, Keith Grossman, broaches how the news industry is being forced to rethink how best to get information out to a public that is divided on politics, as well as public health. Additional…
How Disney Fell Deeply in Love with Programmatic Advertising
Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney - owner of traditional TV networks like ABC and ESPN…
Why TikTok May Soon Be Ready to Go After TV Ad Money
According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences "every single day”. We ta…
Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action"
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how ov…
David Jones Thinks Ad Holding Companies Are Hiding Behind Covid
David Jones, Founder and CEO of You & Mr Jones believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world's largest ad agenc…
Why Publishers Like Complex Can't Wait for Someone Else to Replace the Cookie
Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk's…
"The Battle for the Soul of the Internet" - Adweek's Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising
Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond - and how the biggest tech companies are looking to shape the web in…
Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’
Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including …
Advertising Disrupted: What User Privacy Means for Marketers
2020 was a year of massive change in the digital advertising ecosystem, with Apple in particular making headlines around its iOS 14 plans to limit the use of IDFA. Earlier this year during a live ses…
Brian Morrissey on Why We'll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing
Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won't have much last…
American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry
Anthony Mavromatis is Head of Enterprise Customer Data Science and Platforms at American Express. As one of the financial company's machine learning experts, he discusses how the company has spent ye…
Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes
Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. With Girl STEM Stars, she’s taken matters in…
TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the hel…
Harold Klaje is on a Mission to Demystify Reddit for Brands
Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web…
Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones
Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young h…
Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait
The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance's Managing Director, Americas, Guillaume Lela…
Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice - and hopefully watch - its shows. W…
How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic
Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also…