Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
- Update frequency
- every 5 days
- Average duration
- 31 minutes
- Episodes
- 252
- Years Active
- 2020 - 2025
Why Innovid sees old school measurement panels as a 'hack' that no longer make sense
Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielsen and comScore in the digital era. Chalozin also w…
Consumers still don't trust marketers on the web – so here's what brands need to do.
David Temkin, Senior Director, Product Management, Ads Privacy & User Trust at Google explains why he thinks the broader ad industry so badly missed the mark on respecting consumer privacy online, an…
Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now
Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies …
Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate
The Trade Desk’s Chief Operating Officer, Michelle Hulst discusses the ‘real anxiety’ marketers felt upon learning of the upcoming deprecation of third-party cookies, and why she was initially frustr…
How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing
Aimee Johnson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acquire first-party data versus actually servicing cus…
Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators
Ryan Stern and Alexa Tonner, co-founders of the influencer marketing agency Collectively, share why they think influencer marketing still carries a stigma in some circles, resulting in healthy creati…
McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKi…
Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker
Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forci…
NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV
Krishan Bhatia, President & Chief Business Officer at NBCUniversal explains how his company expects half of its video consumption to occur on digital platforms in only a few years. And while brands a…
I Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo
JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer vi…
How the Pandemic Paved the Way for a More Sophisticated Generation of CMOs
After more than a decade in prominent marketing roles at Viacom, Ross Martin has spent the last year launching Known. His latest venture aspires to disrupt the traditional ad agency sector by taking …
"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy
Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it 'terrifying." A…
"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recentl…
Why Google Is Going Its Own Way in a Post-Cookie World
Jerry Dischler, Vice President and General Manager, Ads at Google, shares why the company thinks the digital ad industry can't afford to be timid in rethinking its relationship with consumers. Dischl…
“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom
Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional …
John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands
Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amaz…
Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing
The restaurant industry was already adopting digital tools before COVID. Mobile ordering, third-party delivery services, and digital loyalty programs were becoming brand differentiators, according to…
Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and A…
Bonin Bough wants every CMO to be obsessed with getting your cell phone number
The Chief Growth Officer at Triller believes that the future of marketing rests in brands communicating directly with consumers via mobile phones. Meanwhile Bonin talked about why Triller is investin…
Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer
Gabby Cohen is Head of Brand Marketing at Harry's, the razor and expanding personal care brand that also includes Flamingo, Cat Person and Headquarters product lines. Cohen discusses how CMOs are lik…