MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media
Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
00:18:31 |
Sun 30 Jan 2022
How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
Today we discuss COVID-19's impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
00:20:07 |
Sat 29 Jan 2022
Becoming a Marketing Influencer -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses whether you should become an Influencer.
00:18:10 |
Fri 28 Jan 2022
How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, explores monetization tactics for influencer marketing campaigns.
00:14:40 |
Thu 27 Jan 2022
Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, shares tips for getting the best work from influencers.
00:17:46 |
Wed 26 Jan 2022
Matching Influencers and Your Audience -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.
00:12:55 |
Tue 25 Jan 2022
Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.
00:16:22 |
Mon 24 Jan 2022
Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks
Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
00:14:37 |
Sun 23 Jan 2022
AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks
Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
00:16:10 |
Sat 22 Jan 2022
The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B
Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.
00:17:57 |
Fri 21 Jan 2022
Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.
00:17:23 |
Thu 20 Jan 2022
Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN
CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.
00:13:09 |
Wed 19 Jan 2022
Iterative Creative Testing -- Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.
00:15:50 |
Tue 18 Jan 2022
Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.
00:15:02 |
Mon 17 Jan 2022
How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.
00:15:51 |
Sun 16 Jan 2022
The Biggest Trends In Social Media And Marketing That Ill Impact Startups In 2020 -- Kate Walling // Traction Hero
Today we discuss the biggest trends in social media marketing that will impact startups in 2020 with Kate Walling, the Founder and CEO of Traction Hero.
00:15:54 |
Sat 15 Jan 2022
Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency
David Morneau, Co-Founder of inBeat Agency, looks into Influencer Seeding as an untapped marketing strategy.
00:12:35 |
Fri 14 Jan 2022
Content Crowdsourcing That Fuels Social Growth -- David Morneau // inBeat Agency
David Morneau, Co-Founder of inBeat Agency, explores how crowdsourcing content creation can fuel the social growth of brands
00:15:56 |
Thu 13 Jan 2022
Growing DTC Brands Through Micro-Influencers -- David Morneau // inBeat Agency
The Co-Founder of inBeat Agency, David Morneau, looks into D2C brands’ utilization of Micro-Influencers
00:17:28 |
Wed 12 Jan 2022
Do Marketers Need An MBA Today? -- Dr. Americus Reed // GBK Collective
Dr. Americus Reed, GBK Collective’s Brand Strategis, looks into today’s marketer and the need for an MBA.
00:16:08 |
Tue 11 Jan 2022
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