MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
The Future of Data-Driven Marketing -- David Finkelstein // BDEX
Today we discuss the future of data-driven marketing with David Finkelstein, the Co-Founder and CEO of BDEX.
00:21:05 |
Sat 19 Feb 2022
Why You Can't Personalize Any More -- Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford, highlights steps to improve your email outreach strategies.
00:18:50 |
Fri 18 Feb 2022
How To Quantify & Score User Pain -- Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford, offers methods for quantifying and scoring your user’s pain.
00:16:33 |
Thu 17 Feb 2022
It's Not Your B2B Sales Team's Fault -- Jordan Crawford // Blueprint
Jordan Crawford, Blueprint Co-Founder, discusses why SDRs are not to blame for failing go-to-market strategies.
00:12:00 |
Wed 16 Feb 2022
Why B2B Marketing Tools Always Fail -- Jordan Crawford // Blueprint
Blueprint Co-Founder, Jordan Crawford, examines why B2B marketing tools always fail.
00:14:51 |
Tue 15 Feb 2022
B2B Outbound Is Jacked -- Jordan Crawford // Blueprint
Blueprint Co-Founder, Jordan Crawford, discusses the state of B2B outbound marketing.
00:14:11 |
Mon 14 Feb 2022
Leveraging AI In the Content Marketing Lifecycle -- Ed Breault // Aprimo
Today we discuss how to leverage AI in the content marketing lifecycle with Ed Breault, the Chief Marketing Officer at Aprimo.
00:12:50 |
Sun 13 Feb 2022
The Strategy Needed To Create An Effective Digital Experience -- Ed Breault // Aprimo
Today we discuss the strategy needed to create an effective digital experience with Ed Breault, the Chief Marketing Officer at Aprimo.
00:11:30 |
Sat 12 Feb 2022
Leveraging AI With Authenticity -- Brian Podolak // Vocodia
Brian Podolak, Vocodia CEO and Co-Founder, examines how AI can be leveraged with authenticity.
00:13:12 |
Fri 11 Feb 2022
Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia
Brian Podolak, Vocodia CEO and Co-Founder, talks about how AI is helping businesses to increase revenue generation.
00:15:59 |
Thu 10 Feb 2022
Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia
Vocodia CEO and Co-Founder, Brian Podolak, looks into how AI is changing the call center industry.
00:16:23 |
Wed 09 Feb 2022
Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company
Bain & Company Partner, Jamie Cleghorn, provides ways to define a playbook for your sales strategies.
00:15:38 |
Tue 08 Feb 2022
What % Of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company
Bain & Company Partner, Jamie Cleghorn, looks into the reasons marketers need management consultants.
00:15:03 |
Mon 07 Feb 2022
Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight
Today we discuss how to salvage your growth plan in the midst of a global pandemic with Hope Horner, the Founder and CEO of Lemonlight.
00:12:35 |
Sun 06 Feb 2022
Standing Out in a Cluttered Content Market -- Hope Horner // Lemonlight
Today we discuss how to stand out in a cluttered content market with Hope Horner, the Founder and CEO of Lemonlight.
00:18:20 |
Sat 05 Feb 2022
MarTech & SalesTech Convergence -- William Tyree // Revenue.io
Revenue.io’s William Tyree, Chief Marketing Officer, discusses how revenue teams can use AI to improve their performance.
00:15:31 |
Fri 04 Feb 2022
How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io
William Tyree, Chief Marketing Officer at Revenue.io, explores the expansion of the Marketing Operations role
00:12:37 |
Thu 03 Feb 2022
Is Marketing Operations Dead? -- William Tyree // Revenue.io
William Tyree, Chief Marketing Officer at Revenue.io, looks into rebranding for revenue.
00:16:02 |
Wed 02 Feb 2022
Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University
Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about using persuasive sales bots.
00:16:35 |
Tue 01 Feb 2022
Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University
Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about tomorrow’s customer experiences.
00:16:42 |
Mon 31 Jan 2022
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