Marketers Take Flight

Is there a career path in A/E/C marketing beyond the marketing coordinator role?

If you have been in your role as a marketing coordinator for any length of time, usually around the 2-3 year mark, you …

Imagine how it would feel when you are able to manage a proposal process from start to finish that is planned, organized, and follows a predictable schedule. 

You not only know the steps involved in a…

If you have ever opened a trade magazine, you might have thought, 'I can do that.' But you aren't sure where to start.  And that's exactly what we're going to discuss today.  Reputation Ink's Michell…

Capture Planning is an essential element in winning pursuits. It is a methodical process of understanding the client and decision-makers, the potential project, and the competitive landscape; and the…

You most likely have a LinkedIn page for your firm. And, you're most likely posting employee get-togethers and industry events you're attending. Am I right?

But are you really maximizing LinkedIn to s…

We all know how difficult it’s been to find and hire experienced marketing coordinators for our AEC firms.

We are all usually underwater with deadlines and need help. Once we get that approval to hire…

It’s all in the data.  Data is being used more than ever before. It's being used to make decisions, create products and services, to find solutions to problems; it's not just about managing the data,…

Today we are talking about three ways you can start preparing for an unexpected RFP. Because let’s be honest, even though we want to have months and months to do our capture planning and prepositioni…

The most important part of your proposal is your cover letter.  This first impression could grab the attention of your reader and set the stage for your proposal to be shortlisted. If you start your …

If you’re listening to this podcast, chances are you’re either in marketing or business development for an AEC firm. And, as such, most of your work revolves around proposals. You are most likely coo…

Today we may have something controversial to discuss.  What is the difference between business development, sales, and marketing?  Are you one of the many people in your firm that has marketing in yo…

Deciding whether an AEC firm should pursue a project or not, can turn into heated debates and result in hurt feelings. Some AEC firms have a pretty stringent go/no go process, that quite frankly can …

Have you thought about creating your own personal brand? How about creating your own elevator pitch to help open the conversation? We have all been on those Zoom calls, waiting for the meeting to get…

One of the common questions I get from AEC marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. We hear repeatedly that we must do our capture planning an…

Have you been working harder, or pusher harder to achieve your goals? And is that taking a toll on your energy, relationships, and maybe even your health? 

Do you think that the only way to get it all…

Did you know that a quarter of people abandon their New Year’s resolutions after just one week? And after one month it increases again to 36%. So, by the time you are listening to this podcast over 1…

Are you working harder than ever before, but feel like you’re not making progress?

Do you start each day stressed and end the day stressed and exhausted?

Worried about forgetting about an assignment or…

Are you feeling 22? (Signing in my best Taylor Swift voice). 

If not, maybe you haven’t officially said goodbye to 2021. Or maybe haven’t come out yet of the holiday busyness or jumped right into work…

I wanted to pop in with this bonus episode to formally say goodbye and good riddance to 2021. Part of this is to look back on one of the most challenging years of my life to reflect. And to tell you …

Well, 2021 is nearly over (or might even be over by the time you listen to this episode). I don’t know about you, but for me I am really looking forward to saying goodbye to 2021. For me personally, …