Marketers Take Flight

Do you ever feel like you're doing everything right when it comes to marketing, but you're just not getting the respect or credit you deserve from the C-suite? If you're nodding your head in frustrat…

Your AEC firm can have the greatest piece of content in the world but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTub…

One of the most frequent challenges I hear from Proposal Pros is that their proposal management plans and proposal production schedules are often ignored by their internal teams. This week’s episode …

Can you really create a 3-month content calendar in just a few hours? I say yes, it can be done. I know because I do this for not one but two different companies. 

And, in this special ModMarketing ep…

Tasked with creating new roles for her organization, Nicole Robinson shifted from being an individual contributor in her firm to a people manager. Is it an easy transition? Today we are talking about…

In the last series episode, I talked about different content types that can fuel your [ModMarketing] program. Content is a crucial piece of attracting new potential clients to your firm as well as co…

Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive a…

This episode is all about content creation – the fuel that ignites your online marketing efforts.  Content is a crucial piece to attracting new potential clients to your firm as well as continuing to…

Are you taking advantage of your local SEO?  This relatively low-cost but high-impact digital marketing strategy should be on your list.  Making sure you have a few key areas ready could make an impa…

Initial steps in creating a ModMarketing program include defining personas and setting goals. Once those are set, it’s time to begin creating content. But what types of content need to be created? Ho…

Do you have a go-to person in your firm when you need to find an old picture?  Maybe there's that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for you…

Professional services firms don’t just make a product that one consumer is going to purchase. The services that our firms sell are complex and involve different decision makers who have different nee…

In this episode, I have Melinda Colón. She is the CEO, strategic marketer, and mentor of FortisOBM. She is a problem solver and connector who helps firms in the AEC industry grow their businesses. Th…

Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketi…

Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written…

This month is very special to me. Can you take a guess why? You might already know. This month, July 2022, marks 10 years of Marketers Take Flight! 

That’s 10 years, a decade since I started my little…

Would you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume?  Deltek has created an industry study that breaks down all the infor…

I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and…

Has your firm created a marketing handbook that you can easily access and has all the information you need? This would save you a lot of time when you need it most. When you're pressed for time and n…

Is your next career move up? Will it still involve proposals? What if you want to take a break or lean out of your career? What options do you have then?

This episode is the second part of the career …